Design management: branding

Julio Frias
Christopher O'Brien

Designing Innovative Products in Mexican SMEs.

Bill Hollins
Carol Blackman
Sadie Shinkins

Design and its management in the service sector - updating the standard

Toni-Matti Karjalainen
Semantic knowledge in the creation of brand-specific product design

Kamil Michlewski
James More

Distinct values of design in organisational culture

Howard Riley
Multi-modal meanings: mapping the domain of design