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Economic Studies


Economic impact of the Bull Fair of Olivenza

Deputation of Badajoz
Principal investigator Julián Ramajo Hernández (Universidad de Extremadura)
Investigative team Alberto Franco Solís (Universidad de Extremadura), Cristina Rodríguez Rangel (Universidad de Extremadura), Vicente Royuela Mora, Marcelino Sánchez Rivero (Universidad de Extremadura), Nicolás Sampedro Arrubla

Development of a detailed study of the economic impact of the Iberian Bull Fair of Olivenza for the city and the region.


1)Review of the bullfighting tradition in Olivenza, recalling the figure of bullfighters born or directly related to Olivenza, and specifically the Feria del Toro.

2)Development of an individualized survey of visitors and locals, detailing the expenditure figure, the motivations, the repetition factors, and the general assessment of the event as a whole and the bullfighting fair in particular.

3)Updating of the regional Input Output table, which allows the induced effect to be detailed to the maximum, and also derives the economic impact that remains in the region and that which is exported to other areas of the country.

4)Evaluation of the results obtained and elaboration of conclusions and recommendations to optimize local investments and design future strategies.

More information This study was carried out together with the University of Extremadura in 2019 for the Delegation of Tourism and Bullfighting of the Deputation of Badajoz
Reference: Theme: Economic impact Ambit: Regional