The summer School is leaded by professors Agustí Casas and Jaume Valls.
Since 2015, University of Barcelona organizes the International Summer School “Barcelona Marketing and Business Models”.
The one week intensive programme is oriented to examine the latest topics and challenges in the discipline of marketing, which is seeing intense change with the widespread adoption of new technologies. These changes are specially linked to the ICT developments that make possible the creation of very innovative business models. The approach of the programme takes advantage of the various resources available in Barcelona, a city renowned for its creativity and ability to attract talent. A city widely recognised for its entrepreneurial and innovative ecosystem.
The editions of 2015, 2016 and 2017 were fully managed by the UB Entrepreneurship Chair within the framework of the “UB International Summer Schools” programme. Since 2018 the programme is managed by the UB Business School of the Faculty of Business and Economics. Currently, the Entrepreneurship Chair team is in charge of the academic planning and coordination.