Mariano Martín Zamorano


Mariano Martín Zamorano holds a PhD in Culture and Heritage Management from the University of Barcelona (UB). His thesis, “The dispute over external representation in contemporary cultural policies: the case of the cultural paradiplomacy of Catalonia”, received the Cum laude and the International Mention (2015). He holds a Master in Cultural Management (UB), a Bachelor and a Professor´s degree on Visual Arts from the National University of Cuyo, Argentina, and he also studied a Bachelor´s Degree in Art History at the same University.
Throughout his career he has obtained four individual research grants. In 2010 he obtained a grant/contract for Training of Predoctoral Researchers (APIF-UB), which facilitated the completion of his PhD.
Zamorano is specialized in public cultural policies at both national and international levels and has several publications in peer reviewed scientific journals, books and book chapters in these fields. He has more than ten years’ experience in the design, coordination and development of scientific projects, participating in more than twelve funded scientific investigations. These projects have been funded by the National University of Cuyo, the Spanish Agency for International Cooperation for Development (AECID), the European Union Agency for Fundamental Rights (FRA) and the European Commission (H2020), among other institutions.
Zamorano has been Visiting Scholar at the Department of Arts Administration, Education and Policy of the Ohio State University (2012), Associate Professor at the UB (2017), and he currently teaches at three different postgraduate programs in cultural diplomacy, policies and management for the UOC and the UB (together with the OIT and UNESCO). Since 2010, he is member of the Center for the Study of Culture, Politics and Society (CECUPS). His current research focuses on the new forms of governance in the cultural policy domain and the impact of internationalization and branding in its current design and orientations.


Mariano Martín Zamorano. Joaquim Rius Ulldemolins., Lluís Bonet. 2018. “Autonomía y cooperación en los modelos federalizantes de política cultural. Análisis comparativo de los casos de Alemania, EEUU, Canadá, Suiza, Reino Unido y España”. Política y sociedad. 55 (1). 189-210.
Mariano Martín Zamorano. Lluís Bonet. 2018. “A conceptual framework on right and left-wing populist cultural policies: similitudes and differences from the Argentina case”. Cultural Policy and the People: the rise of Populism and the crisis of Political Pragmatism'. Istambul. Iletisim-İstanbul Bilgi University. Cultural Policy Yearbook 20. 75-87.
Mariano Martín Zamorano. Lluís Bonet. 2018. “The reshaping of the Ibero-American cultural diplomacy in the beginning of the XXI century: the declining of the Spanish historical hegemony?”. International Journal of Cultural Policy. 24(5). 664-680.


Mariano Martín Zamorano. 2017. Governança de la política cultural, actorssubestatals i nacionalisme: un anàlisiscomparatiu a partir del cas espanyol. Debats. Revista de Cultura, poder y sociedad. . V. 131 (1).
Mariano Martín Zamorano. 2017. Introducción: Postpolítica y vigencia del nacionalismo en el Estado español. Debats. Revista de Cultura, poder y sociedad. . V. 131 (1).


Mariano Martín Zamorano. 2016. Reframing Cultural Diplomacy: The Instrumentalization of Culture under the Soft Power Theory. Culture Unbound. V. 8 . 166 - 186.
Mariano Martín Zamorano. 2016. Comunidad imaginada y gobernanza en la acción cultural exterior de Cataluña: entre la participación social y el corporativismo. Debats. Revista de Cultura, poder y sociedad. . V. 130 (1). 49 - 63.
Mariano Martín Zamorano. 2016. La transformación de las políticas culturales en Argentina durante la primera década kirchnerista: entre la hegemonía y la diversidad. Aposta. Revista de Ciencias Sociales. V. 70 . 53 - 83.
Mariano Martín Zamorano. Rius Ulldemolins, J. . 2016. ¿La diplomacia cultural, una política de Estado? Articulación y descoordinación intergubernamental en la acción cultural exterior del Estado español. REAF. 24. 115 - 154.
Mariano Martín Zamorano. Rius Ulldemolins, J. . 2016. La política cultural exterior en el Estado español: de la diplomacia cultural al branding de la marca país. Treinta años de políticas culturales en España. Participación cultural, gobernanza territorial e industrias culturales. Valencia . Universidad de Valencia. 393-421.


Mariano Martín Zamorano. Rius Ulldemolins, Joaquim . 2015. Federalism, cultural policies and identity pluralism: Cooperation and conflict in the Spanish quasi-federal system. . Publius: The Journal of Federalism. V. 45 -nº2. 167-188.
Mariano Martín Zamorano. Rius Ulldemolins, Joaquim. 2015. Spain's nation branding project Marca España and its cultural policy: the economic and political instrumentalization of a homogeneous and simplified cultural image. International Journal of Cultural Policy. V. 21-nº1. 20-40.
Mariano Martín Zamorano. Rodríguez Morató, Arturo. 2015. The cultural paradiplomacy of Barcelona since the 1980s: Understanding transformations in local cultural paradiplomacy. International Journal of Cultural Policy. V. 21-nº5. 554-576.


Mariano Martín Zamorano. 2014. ¿Hacia un modelo sudamericano de política cultural? Singularidades y convergencias en Uruguay, Paraguay y Chile en el siglo XXI. European Review of Latin American and Caribbean Studies. 96. 5-35.
Mariano Martín Zamorano. Rius Ulldemolins, Joaquim. 2014. ¿Es España un Estado casi-federal en política cultural? Articulación y conflicto entre la política cultural del Estado central y la del gobierno de Cataluña. Revista d’Estudis Autonomics i Federals. nº19. 274-309.


Mariano Martín Zamorano. 2012. La evolución de las políticas culturales del Paraguay: hegemonías y transformaciones. Cuadernos de Observación en Gestión y Políticas Culturales. nº1. 8-23.


Mariano Martín Zamorano. 2009. ¿Genio o Ingenio? Historia del arte conceptual en Mendoza. Giróscopo. Revista del audiovisual y otros lenguajes. 215-233.