Spain's nation branding project Marca España and its cultural policy: the economic and political instrumentalization of a homogeneous and simplified cultural image

Autor: 
Mariano Martín Zamorano
Publication type: 
Journal article
Other authors: 
Rius Ulldemolins, Joaquim
Year: 
2015
Book / Journal Title: 
International Journal of Cultural Policy
Magazine number: 
V. 21-nº1
Pages: 
20-40