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Guiding Principles

TIDE is a group of professionals and technicians with the ability to extract substantive and applicable information from data. Our objectives are not oriented toward theoretical investigation, but rather toward the search for information in data extracted from the studied settings. Our investigations are always applied with rigorousness and objectivity.

Starting from the knowledge of the clients' objectives and problems, we propose the planning of applied investigations, based on sound design, sampling and measures, with the purpose of obtaining relevant information. This way the statistical analyses are adjusted to the problems and the objectives of the clients.

This form of conduct is fundamental before beginning any study. With TIDE, we avoid the solutions a posteriori, and we prefer to participate from the start of the study in order to contribute our experience and knowledge and thus guarantee the maximum quality of collected data and extracted information. No analysis is valid when the methods are flawed.