Barcelona, January 26th 2009
Place: IEMed, European Institute of the Mediterranean. Auditorium
Girona Street, 20 - 08010 Barcelona
> 1. Presentation
> 2. Program
> 3. Documents
> 4. Information and Inscriptions
> 5. Support
The Year of Creativity and Innovation aims to raise awareness in the European citizenship on the importance of these two key aspects for the contemporary personal, social and economic development. The decision of the European Parliament underlines that "there is a need for skills and competences that enable people to embrace change as an opportunity and to be open to new ideas that promote innovation and active participation in a culturally diverse, knowledge-based society". In that sense, the role of education and culture is fundamental, being essential fields for the individual growth. However, we shouldn't overlook the economic dimension of the phenomenon: in a moment of financial and social crisis, the challenges and the opportunities of globalisation affect the traditional forms of institutional, social and economic development.
Six main debates, all of them with a high cultural content, constitute the core reflection proposed by the European institutions for this Year. The most central, from our point of view, is the one that evaluates the role of the artistic creativity and the cultural production and, in general, the set of creative industries, as primordial competitive factors to achieve a real economic growth. The other proposed debates evaluate the impact of innovation and creativity from two complementary points of view; from an inductive perspective, the role of education or the cultural diversity as determinant factors of the ways to develop creativity or innovation; and on the contrary, how creativity and innovation are determining the proposed model of sustainable development and knowledge-based society. And all that, taking into account the institutional and organisational particularities of the public and the private sectors.
The cultural arena has adopted since the end of the Nineteenth Century the paradigm of creativity and innovation. Art, as well as patrimonial forms of presentation, have been valued according their capacity to express and communicate in a creative and an innovative way the ideas and products, from a piece of art until the concept that comes up from a scenic, visual or museum program. But if by creativity we understand the generation of new ideas and products, the innovation process implies another step: the cognitive development that produces new categories, conventions, organization models or behaviour patterns. The challenge of including both dimensions in cultural projects means to work not only on the artistic creation process, but also on the cultural production and diffusion pattern and, above all, on the personal growth process that art and heritage have to involve. The fact that creativity is a consubstantial part of the ideas design and the cultural products may imply negligence from the existing social, cultural and organizational processes. Managers and cultural trainers have the responsibility to not overlook these dimensions, being aware of a better management of those processes, and to transmit innovation and creativity values to the whole society.
The Year of Creativity and Innovation follows another Year with a high cultural content, the Year of Cultural Diversity. Being creative implies also to be able to recognise the diversity that surrounds us, and to be able to use it in a productive way. This diversity interests us particularly in the cultural cooperation field, because working with other people requires a mental openness and a capacity of adaptation to the creativity of others that is not always easy.
This Seminar aims to reflect on the existing mechanisms in European Politics and Programs, and to debate on entrepreneurial creativity in public or private cultural organisations. Bellow this approach, we will be able to better evaluate the importance of the innovation factor in the cultural cooperation projects, and to measure the actual challenge of competition in that sector.
9.00 Accreditation and documentation
9.30 Welcome
- Senén Florensa. General Director of the European Institute for the Mediterranean (IEMed)
- Manel Camós. Director of the European Commission Representation in Barcelona
- Ignasi Guardans. Member of the European Parliament. ALDE
- Eduard Voltas. Culture Secretary. Department of Culture and Media. Catalan Goverment
10.00 Presentation
- Lluís Bonet. Director of the Cultural Management Program. University of Barcelona
- Jacques Bonniel. President of ENCATC
10.10 The sense of Creativity within the European Year of Creativity and Innovation
- Jordi Savall. Musician. Embassador of the European Year of Creativity and Innovation
10.30 Entrepreneurial creativity and innovation in the cultural organisations
- Xavier Cubeles. Pompeu Fabra University
11.15 Coffee break
11.45 Round table: European policies and programs to support creativity and innovation
- Lotta Lekvall. Nätverkstan. Sweden, Chair of the ENCATC Working group "Creative Entrepreneurship and
Education in cultural life"
- Joan Pedragosa. ITD
- Milena Dragecivic-Sesic. University of the Arts. Belgrade
Conducted by: Mercedes Giovinazzo. Fundació Interarts and Culture Action Europe
13.30 Lunch Pause
15.30 Round table: Innovation as a key factor on cultural cooperation projects
- Gerald Lidstone. Goldsmiths University of London
- Inés Garriga. Digitalent Foundation
- Josep Giralt. IEMed
Conducted by: Àngel Mestres. Trànsit projectes and UB.
17.45 Coffee break
18.15 Closure lecture: Creativity in cultural entrepreneurship as a challenge for competition
- Ricard Frigola. Director of Economic promotion. City hall of Barcelona
19.00 Conclusions
- Àngel Mestres. Trànsit projectes and Barcelona University
- Jordi Baltà. Interarts Foundation
19.15 Closure
1. Seminar abstract
2. Reflections
> Cubeles, Xavier. Creativitat emprenedora i innovació en les organitzacions culturals.
> Frigola, Ricard. La creativitat en l’emprenedoria cultural com a repte de competitivitat.
> Garriga, Inés. La innovación como factor clave en los proyectos de cooperación cultural.
> Lekvall, Lotta. Experiencies: Nätverkstan, cultural cooperation from a creative organisation.
> Lekvall, Lotta . Thoughts of interface between Creative industry and artistic practice.
> Lidstone, Gerald. Europe: The Intercultural Area. Yes, No, Maybe.
> Lidstone, Gerald; Prime, Sian. The Institute for Creative and Cultural Entrepreneurship
> Pedregosa, Joan. Tubos para la innovación en el contexto europeo.
> Wimmer, Michael. Fostering Cross-Curricular Key Competences for Creativity and Innovation.
3. Bibliography
AMABILE, T. M (1983), The social Psychology of Creativity, New York: Springer-Verlag
ANDREASEN, N (2005), The creative brain, New York, Dana Press
BAILIN, A (1988), Achieving extraordinary ends: An essay on creativity, Boston, MA: Kluwer Academic
BOSCHMA, R. A.; FRITSCH, M (2007), "Creative class and regional growth. Empirical evidence from Eight European Countries", The Jena Economic Research Papers, 2-007-066
BROWN, Terrence E.; ULIJN J. M. (2004), Innovation, Entrepreneurship and Culture: The Interaction Between Technology, Progress and Economic Growth, Edward Elgar Publishing, 255 p.
CASTAÑER, Xavier; Campos, L. (col), "The Determinants of Artistic Innovation: Bringing the Role of Organizations", Journal of Cultural Economics pp.29-52, 2002.
CELIKEL-ESSER, F.; VILLALBA, E.; TATANTOLA, S. (2008), "The Lisbon strategy and development of metrics to measure innovation in Europe", in Statistics Sweden (ed.) Yearbook on productivity 2007, pp. 7-33, Obrero: Statistics Sweden
CSKSZENTMIHALYI (1996), Creativity, New York: Harper Collins
EUROPEAN COMMISSION (2008), Proposal for a Decision of the European Parliament and the Council concerning the European Year of Creativity and Innovation (2009), COM (2008) 159, final, Brussels: European Commission
FLORIDA, R. (2004), The rise of the creative class… And how it's transforming work, leisure, community and everyday life, New York: Basic Books
JONES, G.; HENR,Y J (2001), Creativity, Innovation and Change: Book Four: Management and Culture, Open University Business School, Open University Worldwide, 48 p.
KAUFMAN, James C., STERNBERG Robert J. (2006), The International Handbook of Creativity, Cambridge University Press, 526 p.
KIM, K. H. (2006), "Can we trust creativity tests? A review of the Torrance Tests of Creativity (TTCT)", Creativity Research Journal, 18 (1), 3-14
KUADA, John E,(2003), Culture and technological transformation in the south: transfer or local innovation?, Forlaget Samfundslitteratur
LAU, S.; HUI, A. N. N; NG, G. Y. C. (ed) (2004), Creativity when East meets West, New Jersey: World Scientific
LEE, S. Y.; FLORIDA, R.; ACS, Z. J. (2004), "Creativity and entrepreneurship: A regional analysis of new firm formation", Regional Studies, 38 (8), 879-891
LESSIG, Lawrence (2004), Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity, Penguin, 345 p.
LESSIG, Lawrence (2005), Cultura libre: Cómo los grandes medios usan la tecnología y las leyes para encerrar la cultura y controlar la creatividad, Lom Ediciones
McCRAE, R. R. (1987), "Creativity, divergent thinking, and openness to experience", Journal of Personality and Social Psychology, 52, 1258-1265
MEDIACULT, Council of Europe (1999), Digital Culture in Europe: A Selective Inventory of Centres of Innovation in the Arts and New Technologies, Council of Europe Pub., 209 p.
MERRILL, Peter (2008), Innovation Generation: Creating an Innovation Process and an Innovative Culture, American Society for Quality, 242 p.
MOTTIS, Nicolas (2007), L'art de l'innovation, L'Harmattan
MUMFORD, M. D. (2003), " Where have we been, where are we going ? Taking stock in creativity research", Creativity Research Journal 15, 105-120
NACCCE (National Advisory Committee on Creative and Cultural Education) (1999), All Our Futures: Culture and Education, London: DfES
NEGUS, Keith; PICKERING Michael (2004), Creativity and Culture, SAGE
PLSEK, P. E. (1997), Creativity, Innovation and Quality, Quality Press
PONTI, Franc (2001), La empresa creativa: Metodologías para el desarrollo de la innovación en las organizaciones, Ediciones Granica S.A., 172 p.
ROBINSON, Ken (2000), Une politique gouvernementale en faveur de la culture, de la créativité et des jeunes, Editions du Conseil de l' Europe, 81 p.
RODRÍQUEZ ESTRADA, Mauro (2002), Creatividad en la empresa, Editorial Pax México
RUNCO, M. A.; PRITZKER, S. (ed) (1999), Enciclopedy of Creativity, San Diego, CA: Academic Press
RUNCO, M. A. (2007), Creativity. Theories and Themes: Research, Development and Practice, Amsterdam: Elsevier
STERNBERG, R. J. (1999), Handbook of Creativity, London: Cambridge University Press
STERNBERG, R. J. (2006), "The nature of creativity", Creativity Research Journal, 18 (1), 87-98
VILLALBA, E. (2008), The Uniqueness of Knowledge Management in Small Enterprises: Managing Knowledge as an Employer Strategy for Lifelong Learning, Saarbrücken: VDM Verlag
ZHOU, Jing; SHALLEY, Christina (2007), Handbook of Organizational Creativity, CRC Press, 393 p.
4. Links
European Year 2009. Creativity and Innovation
www.create2009.europa.eu
European Association for Creativity & Innovation
www.eaci.net
Welcome Europe
www.welcomeurope.com
Educult
www.educult.at
Innovative Eye
www.innovativeye.com
Creative Generalist
http://creativegeneralist.blogspot.com
Barcelona Media
http://www.barcelonamedia.org
Information: Antoine Leonetti, aleonetti@ub.edu
Tel: (+34) 93 403 4427
This program is part of the European Year of Creativity and Innovation activities:
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European Year of Creativity and Innovation www.create2009.europa.eu http://europa.eu |
Organised by:
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Barcelona University www.ub.edu/cultural |
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European Network of Cultural Administration Training Centers www.encatc.org |
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Interarts Foundation www.interarts.net |
With the support of:
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Alliance of Liberals and Democrats for Europe www.alde.eu |
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Catalan Government. Department of Culture and Media www.gencat.cat |
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European Institute for the Mediterranean www.iemed.org |
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European Parliament. European Commission www.europarl.europa.eu/ |
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