The Postgraduate Diploma in Creative territories and cultural tourism is based on two main strands:
- On the one hand, the goal is to develop creative territories: cities, alternative spaces or networks that are drivers for creative clusters. These realities result from the merging of artistic fertility, innovative entrepreneurs and imaginative public and private policies. The course explores the basic endogenous conditions and their transformative potential from a critical perspective on implemented strategies, through the analysis of good and bad practice. On this basis, the program enhances the design of integrated projects, sustainable in the use of cultural, social, economic and environmental resources. Moreover, the intention is to analyse and implement political strategies in support of economic, cultural and tourist development. All of this in an environment prone to artistic creation, heritage enhancement and the implementation of innovative projects.
- The second strand of the course is the analysis of strategies and the management of cultural tourism projects. The most successful international strategies and projects are evaluated from an interdisciplinary perspective, in such areas as: tangible and intangible heritage tourism, experiential tourism – gastronomy, arts or festivals –, communitarian tourism, the management of cultural landscapes and tourist, cultural itineraries, as well as the links between tourism, craft and artistic activities. The aim of the course consists in accompanying the design of cultural tourism projects, in a dialogue with the local and creative development of each place.
The teaching team of the Postgraduate Diploma in creative territories and cultural tourism, headed by professors Lluís Bonet, Montserrat Pareja-Easteway and Jordi Tresserras, has extensive experience in research, teaching and applied consultancy in the fields of cultural tourism, creative cities and territories and cultural management. Responsibilities also include the Cultural Tourism Observatory of the European Cultural Tourism Network; IBERTUR – the Network of Heritage, Tourism and Sustainable Development; and the participation in two UNESCO Chairs and in various international committees (ATLAS, ICOMOS …).
Finally, upon course completion, students have the possibility to:
A) ENTER DIRECTLY to the second year of the Master degree in Management of Cultural Institutions and Companies
B) B) PURSUE common modules by validation (Conceptual foundations; Strategic Planning; Introduction to Resource Management) in the following postgraduate degrees: “Design of Cultural Projects”, “Performing arts and festivals production and management” or “ International Cooperation and Cultural Management”.
- Number of ECTS credits: 30
- Format: on-site learning
- Language: Spanish
- Duration: 1 academic year
- Academic access requirements: University graduates and participants without academic qualifications. These latter receive a University Extension Diploma.
- Cost: 3.850€
- Career prospect: Strategic planner for cultural tourism and creative cities. Project manager in cultural tourism and development of creative territories.