The master’s degree in Marketing and Market Research (MIM) is an official one-year study (60 credits) integrated into the European Higher Education Area. This master’s degree, which is taught in Spanish, has a professional orientation, providing advanced and specialized training in Marketing and Market Research. The objective of this training is to provide added value to companies and other organizations, to respond to the social and business needs that are demanded today.

It aims to offer students a global and profound vision, from the theoretical-practical point of view, both of the methods and techniques of Marketing management as well as the tools and techniques used in Market Research, aspects necessary for the development of the company and other organizations in a highly competitive environment.

The master has a practical approach in which the participatory lectures, debates, practical cases, exhibitions and presentations and / or seminars taught by professionals of the sector predominate.

It also allows the option of doing internships in companies and organizations in the sector, both in the field of marketing and market research.