The master’s degree in Marketing and Market Research (MIM) is an official master’s degree integrated into the European Higher Education Area. This master’s degree, which is taught in Spanish, has a professional orientation, providing advanced and specialized training in marketing and market research. The objective of this training is to provide added value to companies and other organizations, to respond to the market needs that are demanded today.
The master has a practical approach in which participatory lectures predominate, debates, case studies, exhibitions and presentations and / or seminars taught by professionals in the sector.
It also allows the option of doing internships in companies and organizations in the sector, both in the field of marketing and market research.