José A. Rodríguez , , John W. Mohr , , Laura Halcomb , (2017), Becoming a Buddhist: The Duality of Ritual and Belief, in Peter Groenewegen , Julie E. Ferguson , Christine Moser , John W. Mohr , Stephen P. Borgatti (ed.) Structure, Content and Meaning of Organizational Networks (Research in the Sociology of Organizations, Volume 53) Emerald Publishing Limited, pp.143 – 176
Drawing on insights from a yearlong ethnography and in-depth survey of the members of a Buddhist monastery located in the heart of modern Europe, we examine how members of the organization come to be more or less involved in the organization and in its core institutional logic. Here we present an exploratory analysis of how individuals’ beliefs about Buddhism and its relationship to everyday life are deeply intertwined with and articulated into different regimes of organizational activities, rituals, and religious practices. Borrowing from institutional logics theory, we use methods for illustrating the relational structure that articulates dualities linking beliefs and practices together. We show that dually ordered assemblages can reveal different types of logics embraced by different members of an organization. Our principal contention is that the greater the structural alignment between an individual’s belief structure, their repertoire of practices, and the institutional logic of the organization, the more well integrated that individual will likely be within the organization, the higher the probability of transformational changes of personal identity, as well as the greater probability of overall success in organizational membership recruitment and retention.
Keywords: Institutional logics, practice theory, religious conversion, membership organization, network analysis, Buddhism, Formal Studies of Culture