Marketing

Lado, N., Maydeu-Olivares, A., & Rivera, J. (1998). Measuring market orientation in several populations: A structural equations model. European Journal of Marketing, 32, 23-39. Request reprint

Lado, N., Maydeu-Olivares, A., & Martinez, M. (1999). The relationship between market orientation and service innovation in the insurance business: A Spanish investigation. International Journal of Management, 16, 374-385. Request reprint

Lado, N. & Maydeu-Olivares, A. (2001). Exploring the link between market orientation and innovation in the European and US insurance markets. International Marketing Review, 18, 130-144. Request reprint

Maydeu-Olivares, A. & Lado, N. (2003). Market orientation and economic performance in the european insurance industry: A mediational model. International Journal of Service Industry Management, 14, 284-309. Request reprint

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