Teaching plan for the course unit

 

 

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General information

 

Course unit name: Innovation and Business in Biomedical Engineering

Course unit code: 571450

Academic year: 2019-2020

Coordinator: Manel Gonzalez Piņero

Department: Department of Electronic and Biomedical Engineering

Credits: 5

Single program: S

 

 

Estimated learning time

Total number of hours 125

 

Face-to-face learning activities

35

 

-  Lecture

 

24

 

-  Lecture with practical component

 

10

 

-  Seminar

 

1

Independent learning

90

 

 

Competences to be gained during study

 

CB6 - Knowledge forming the basis of original thinking in the development or application of ideas, typically in a research context.

CB9 - Capacity to communicate conclusions, judgements and the grounds on which they have been reached to specialist and non-specialist audiences in a clear and unambiguous manner.

CB10 - Skills to enable lifelong self-directed and independent learning.

CG2 - Ability to take part in research and technological development projects.

CE11 - Capacity to analyse the biomedical engineering market.

CE12 - Capacity to meet the demand for innovation in the field of biomedical engineering.

CE13 - Capacity to assess and address the needs for technology transfer and innovation, patents and entrepreneurial culture in the field of biomedical engineering.

 

 

 

 

Learning objectives

 

Referring to knowledge

— Understand the innovation ecosystems and the biomedical market.

— Design value chains and technological innovation chains.

— Identify the needs of the biomedical sector and devise business plans.

 

 

Teaching blocks

 

1. Theory

1.1. R&D and economic development: world trends on innovation

1.2. Economic impacts of emerging and disruptive energies

1.3. Technological convergence

1.4. Scenarios and ecosystems for innovation on biomedical engineering

1.5. Technology and knowledge transfer as a tool for innovation: main tech transfer typologies and its characteristics

1.6. Value chain and supply chain

1.7. Collaborative and contract research and partnership development

1.8. IP management strategy: adopting a proactive approach

1.9. Proof of concept, prototype development and incubation support

1.10. Open innovation

1.11. Routes to commercialization and high-technology management

1.12. From the business concept (or idea) to the business plan

1.13. Entrepreneurship and start-up creation

2. Practical

2.1. Project and workshop

 

 

Teaching methods and general organization

 

Face-to-face classes; case studies; visits to companies, bioincubators, and supporting bodies of technological innovation. Analysis of case studies. Design, development and defence of a business plan for an innovative product or service in the field of biomedical engineering.

 

 

Official assessment of learning outcomes

 

Exercises and assignments, and the design, preparation and defence of a business plan.

 

 

Reading and study resources

Consulteu la disponibilitat a CERCABIB

Book

RILEY, DANIEL. How to get a medical device sales job : your best resource to learn the secrets of landing a career in the lucrative medical device sales field. CreateSpace Independent Publishing Platform, 2011

PROVINER, CHRISTOPHER D. Strategic pricing for medical technologies : a practical guide to pricing medical devices & diagnostics. Christopher Proviner, 2012

WELLS, TERRI. Medical device marketing : strategies, gameplans & resources for successful product management. outskirts Press, Inc, 2010

BURGE, RYAN. Engineering solutions to America’s healthcare challenges. Productivity Press, 2013

LARSON, JEAN ANN. Management engineering : a guide to best practices for industrial engineering in health care. Productivity Press, 2013

SHEA, PETER [et al.]. Start your own business. Entrepreneur Media Inc, 2010

SUAREZ SANCHEZ-OCAÑA, ALEJANDRO. Ha llegado la hora de montar tu empresa. Bilbao. Deusto SA Ediciones, 2011

AMORÓS, V. Manual para la confección de estudios de viabilidad. Barcelona: Ediciones gestión 2000, 1991

ARJONA TORRES, M. Dirección estratégica: un enfoque práctico: principios y aplicaciones de la gestión del rendimiento. Madrid: Díaz de Santos, 1999

LUDEVID, M.; OLLÉ, M. Cómo crear su propia empresa: factores clave de gestión.  Barcelona: Marcombo, 1994

MUNDET HIERN, J. Creación de empresas: factores de éxito. Barcelona: Einia, 1991

OLLÉ, M. [et al.]. El Plan de empresa : cómo planificar la creación de una empresa. Barcelona: Marcombo, 1997

VECIANA,  JOSÉ MA. (JOSÉ MARÍA), 1932-2009. La creación de empresas. Barcelona: Servicio de estudios de la Caixa, 2005

MIRANDA OLIVÁN, ANTONIO  TOMÁS, A. Como elaborar un plan de empresa. Madrid: Thomson, 2004

SEPÚLVEDA GUTIÉRREZ, PEDRO HERNÁN. ¿Qué debo saber de finanzas para crear mi propia empresa?. Barcelona: Marcombo, 1992

SAPAG CHAIN, NASSIR. Criterios de evaluación de proyectos : Cómo medir la rentabilidad de las inversiones. Madrid: MacGraw-Hill, 1993

PUCHOL, LUIS. El libro del emprendedor: cómo crear tu empresa y convertirte en tu propio jefe. Madrid: Diaz de Santos, 2005

PLANELLAS, MARCEL, 1956-. De la idea a la empresa. Barcelona: Gestión 2000, 2003