Pla docent de l'assignatura

 

Tanca imatge de maquetació

 

Imprimeix

 

Dades generals

 

Nom de l'assignatura: Analítica Empresarial

Codi de l'assignatura: 572672

Curs acadèmic: 2019-2020

Coordinació: Mariano Yagüez Insa

Departament: Departament de Matemàtiques i Informàtica

crèdits: 3

Programa únic: S

 

 

Hores estimades de dedicació

Hores totals 75

 

Activitats presencials

30

 

-  Teoricopràctica

 

30

Treball tutelat/dirigit

15

Aprenentatge autònom

30

 

 

Recomanacions

 

In general the best approach to succed in this course is participation in class through general business cases discusion, so it’s recommended to prepare this cases and excercises prior to sessions

 

 

Competències que es desenvolupen

 

To be able to understand the relation beetwen data science and business

To be able to work in a team.

To be able to analyze the economic value of business insights.

 

 

 

 

Objectius d'aprenentatge

 

Referits a coneixements

Data sciense must be totaly related with benefits. In social environmet these result should be related with impact in a better living environment for citzens and in business the results should be related with increase in benefits. The objective ot this course is to have methodoly ant tools to analyze these results in social and business environments.

 

 

Blocs temàtics

 

Núm..

Títol

1

What is Business Analytics?

2

Impact of Business Analytics in a Company. General approach

3

Business Analytics impact in Marketing

4

Business Analytics impact in Human Resource Management and Organization Models

5

How to evaluate new opportunities

6

Impact of Business Analytics in different sectors: New Business and transformation

 

 

Metodologia i activitats formatives

 

All sessions will be developed through practical examples and basic theorical approach of methodoly and tools of business management.

 

 

Avaluació acreditativa dels aprenentatges

 

Two exercises to be presented in class. 15% each.

Global participation in class. 10%

Final exam: 60%