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4th ON/OFF International Conference in Marketing Decision Making 

Barcelona, 4-5th December 2019

Faculty of Economics and Business
University of Barcelona


The Network of international research in marketing and tourism REDIMARKT, organized jointly with the University of Barcelona (Spain), the University of Medellin (Colombia) the 4th On / Off International Conference in Marketing Decision Making.
The aim of the 4th On / Off International Conference in Marketing Decision Making is to develop a space for reflection to provide ideas, methodologies and techniques that facilitate marketing decision making in an increasingly competitive market and in an environment with a high degree of uncertainty that demands faster actions by companies. It aims to be a meeting between researchers with the aim of developing debate on issues related to the improvement of marketing management in the company, tourism as a business, University-Business collaboration and teaching innovation in marketing and business.
There will be two possibilities for presenting papers, the face-to-face presentations that will take place on December 4-5 2019 and the virtual presentations in the 2.0 Presentation Room created for this purpose on this website and which will soon be operational. People who choose either option must follow the established deadlines.

Call for Abstracts

The call for abstracts is opened so that they can send their proposals related to marketing decision making in any of the following areas:
E-commerce · Consumer behavior · Commercial distribution · Fuzzy marketing · Teaching innovation in marketing · Brand · Public sector marketing Industrial marketing · Social marketing · Merchandising · Prices · Product · Sales promotions · Advertising · Corporate social responsibility · Services · Simulation and modeling · Social media marketing · Information technology · Tourism · Sales

In addition, the presentation of works on teaching innovation in the field of business and marketing teaching will be admitted. 


Dates and inscriptions
Deadline for sending the abstract: 15/10/2019. Notification of acceptance: 15/11/2019.
Registration deadline: 15/11/2019. Amount: € 120* (€ 70 for students).
                *The amount of the registration included the cover the cost derived from the publications.

The registration of the participants will be made by sending the following form to the email address:

Registration payment
Payment will be made by transfer to:
Name: Bosch i Gimpera Foundation - UB, VAT number: ESG08906653.
Bank data:
- Bank name: Banco  Bilbao Vizcaya Argentaria
- IBAN code: ES42 0182 6035 4302 0160 2137
In the transfer, indicate the name of your Organization, reference "Project 310345" and the name of the participant.
To complete your registration remember to send proof of payment to the following email:, indicating in the subject "Payment Project 310345".


University of Barcelona
Faculty of Economics and Business
Av. Diagonal, 690 (08034)
Barcelona (Spain)


Whatsapp: +31612838063 (whatsapp)


REDIMARKT - Red Internacional en Marketing y Turismo
EAE Business School
OSTELEA School of Tourism & Hospitality
Universidad de Medellín
University of Barcelona