Example: Social functions
Identity:
as conference organizer (topic); experienced Internet user (‘f2f’)
Group membership:
academic (displays knowledge of conference conventions); female (see below)
Face management:
positive politeness (‘appreciate’, ‘sound great’, ‘look forward to meeting you’, ‘will stay in touch’); negative politeness (‘not to worry’; ‘you might want’; ‘a bit’)
Power:
backgrounded. S is senior to N (S > N); N is inviting S as keynote speaker (S > N; N > S); N is conference organizer (N > S), but N addresses S as her equal