The objectives of the master’s degree are as follows:

• Train students with backgrounds in economics and sport so that they can manage organisations in this sector. Students who successfully complete the course will be able to manage public and private sporting bodies. Their technical knowledge will enable them to be good, efficient professionals.
• Promote an enterprising spirit, so that graduates can set up companies in this sector.
• Understand the key areas of managing public or private sporting bodies.
• Acquire the management knowledge needed to run an organisation, a company, an association or a sports facility. Know which skills need to be complemented with others to be able to manage effectively.

Specific competences

The specific competences are grouped into three main areas: know, learn and know how to apply.

Know

• Know techniques for managing businesses and people.
• Understand and be able to recognise new trends in the sports market.
• Know how companies in the sports sector operate and be aware of changes in the sports market.

Learn

• Understand the legal framework that regulates sporting activities.
• Learn to manage and monitor a budget.
• Learn to implement financial and social quality systems.
• Learn to apply monitoring methods that are appropriate for a sports company.
• Learn to manage the marketing of a sports product.

Know how to apply

• Know how to apply financial management techniques for sports bodies and companies.
• Know how to decide on which new technologies to apply.
• Know how to design products and set up new projects.
• Know how to analyse, assess and select investments.

Interdisciplinary competences

As interdisciplinary competences are general, master’s students have to acquire or strengthen them throughout the year-long program. Performance in these areas depends on each student’s initial level.

Graduates from this master’s course should be able to develop the following interdisciplinary competences:

• Know how to adapt to new business situations (changes in the stock market, mergers, etc.).
• Know how to negotiate and reach agreements.
• Organise and lead teams.
• Systematically recognise competences and abilities individually or as a group.
• Define priorities for obtaining the objectives fixed by the general managers of the group, federation or public organisation.
• Interpret and critically assess the results shown in the operating statement.
• Have an innovative, forward-looking and proactive view.
• Take decisions and resolve problems.
• Know how to represent an organisation and explain operating principles clearly.