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Typography: Discipline and Uses
Omnivorous by nature, today’s information society generates volumes of
textual material that are then converted into knowledge by what is
essentially the technological manipulation of form. In this context—and
by way of introduction to the present master’s degree—we might say that
what society has also done is to assign the university community the
task of providing greater substance in the design and presentation of
that textual material. For in the end, this material constitutes both
our original point of departure and a repeated port of call in the
process by which we create a definitive format for graphic
communication. And by virtue of the humanist curriculum underlying
higher education, it might be argued that the university is the agent
empowered to improve the quality of our lives through its effective
definition and configuration of the social arenas in which we interact.
In keeping with the above, the master’s degree Typography: Discipline
and Uses opens the way to new forms, systems and possibilities in the
production of information, stressing the importance of understanding
past developments as a means of creating innovative solutions to future
needs. This approach is designed to overcome the formal mannerism of the
discipline to show students how knowledge can be constructed through
the determination of specific uses and the connotational capacities of
the forms required to facilitate them. Students will learn to handle the
concepts of information, relationships, dynamics, virtuality and
sustainability from a cross-disciplinary perspective.
The general and specific content of this master’s degree program is
designed to facilitate two principal types of work:
Emphasis will also be placed on the role of creativity in the work
outlined above, as it is a necessary and positive value in our social
and cultural fabric and a catalyst for the innovation of communicative
structures.
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