The management skills to work in the tourist and hospitality industry in established or developing projects and to effectively meet challenges in tourist globalization, the need for models of tourist sustainability and technological development.
A global and multidisciplinary approach to tourism and the tourist business.
Company management skills, the ability to analyse competitive variables and key factors influencing success, and a solid foundation in the different operational areas of the industry.
The tools and techniques required to identify and analyse market needs and to design strategies to ensure a company's competitiveness and sustainability.
Number of ECTS credits: 240
Branch of knowledge: Social Sciences and Law
Faculty or school: University School of Hotel Management and Tourism (CETT) (UB-affiliated)