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DIGITAL CONTENT PRODUCTION AND ENTREPRENEURSHIP

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Introduction

The University Master's Degree in Digital Content Production and Entrepreneurship offered by ENTI-UB provides training to become a producer in the new digital economy in various professional areas: effective project management, legal aspects and intellectual property, product or service monetization, digital marketing, digital technologies, gamification, advanced usability and transmedia narrative.
The master's degree will combine skills and use both hemispheres. It is an interdisciplinary experience, designed to address the creation of new digital products and services, and to develop entrepreneurial ideas from a practical, unique space. It provides solutions for disciplines as varied as human resources, marketing, health, sport, advertising, tourism and education, among others.
The recommended applicant profile is varied: students with basic knowledge of art, humanities, engineering, the business world, marketing and interactive digital contents.
On completion of the master's degree, graduates will be able to work as producers in the following professional roles:

- Chief digital officer
- Director of digital projects
- Head of production or digital products
- Content director
- Designer or architect of the digital economy
- Director of digital business development
- Designer of microfinance initiatives
- Games analyst
- Head of monetization
- Founder of start-up companies

Learning objectives

The one-year University Master's Degree in Digital Content Production and Entrepreneurship is associated with the area of social and legal sciences, and has a study load of 60 credits. The master's degree covers subjects relating to the technology of innovation, art, visual design and creativity, business strategy and management, tools for production and entrepreneurship of digital content, and the master's degree final project. The programme focuses on the area of digital economy.

The digital industry has grown considerably over the last decade. This growth can be seen in the demand for specialised professionals in the sector of videogames, serious games, gamification, simulators, mobility applications and digital animation, among others. In all cases, these professionals meet needs in vertical sectors that go far beyond the entertainment industry. Digital solutions can be applied to areas such as human resources, marketing, health, sport, education or tourism.

Professionals who have completed the master's degree will be able to meet needs in the sub-sectors of the industry mentioned above. They could also start their own business associated with innovative technologies, design, art and creativity or trends, or with new business models and current monetising and conversion schemes, methods of production and entrepreneurship, transmedia and gamification protocols.

Basic Information

Number of ECTS credits awarded:
 60
Number of places available:
 30
Faculty or school:
  ENTI - School of New Interactive Tecnologies
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