MARKETING AND MARKET RESEARCH

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Introduction

The university master's degree in Marketing and Market Research (MIM) is an official course adapted to the European Higher Education Area. It is a year-long course, worth 60 credits. The master's degree is taught in Spanish, has a professional focus, and provides students with advanced, specialized training in marketing and market research.
Due to the combination of academic and professional profiles in this sector of activity, the master's degree in Marketing and Market Research is taught by twenty-one lecturers with teaching-research and professional experience.

The master's degree has a practical focus, with a predominance of participative lectures, debates, practical cases, exhibitions, and talks and seminars given by professionals in the sector.

Students have the opportunity to carry out placements in companies and organizations in the sector, both in the area of marketing and in market research.

Learning objectives

The general objective of this master's degree is to provide advanced and specialized training in marketing and market research to respond to social and business needs in the sector. Therefore, the aim is to provide students with a comprehensive, in-depth, theoretical and practical overview of the methods and techniques of marketing management and the tools and techniques used in market research, which are required for the development of the company and other organizations in a highly competitive environment.

With this training, students gain the skills required:
- To hold positions of responsibility in the area of marketing and market research in companies, consultancies, offices, research institutes, and other organizations, and to work as an independent professional.
- To undertake business initiatives and new projects and introduce them into the market.
- To design and implement rigorous business research in global, competitive environments for companies and non-profit organizations.
- To improve professional opportunities as individuals who already have management experience in these areas of knowledge or who hold a bachelor's degree in this area and wish to reinforce or expand their training and technical capabilities in the field of marketing and market research.

Basic Information

Number of ECTS credits awarded:
 60
Language(s) of instruction:
 Spanish
Number of places available:
 50
Approximate price:
 57 euros per credit (92 euros for students who are not EU nationals and do not currently reside in Spain). Fees for the academic year 2017-2018.
Faculty or school:
  Faculty of Economics and Business
Master's degree course homepage:
  Master's degree course homepage
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