Saint George's Day 2016 poster premiere at the University of Barcelona

Saint George's Day 2016 poster, by the artists and teachers of the Faculty of Fine Arts Marta Negre and Àngels Viladomiu.
Saint George's Day 2016 poster, by the artists and teachers of the Faculty of Fine Arts Marta Negre and Àngels Viladomiu.
Institutional
(11/04/2016)

The University of Barcelona has a new poster for Saint George's Day. It has been designed by the artists and teachers of the Faculty of Fine Arts Marta Negre and Àngels Viladomiu, and it shows the hybridization process of a new rose born from the automatic fertilization method by the Catalan honored hybridist Pere Dot (1885-1976).

Saint George's Day 2016 poster, by the artists and teachers of the Faculty of Fine Arts Marta Negre and Àngels Viladomiu.
Saint George's Day 2016 poster, by the artists and teachers of the Faculty of Fine Arts Marta Negre and Àngels Viladomiu.
Institutional
11/04/2016

The University of Barcelona has a new poster for Saint George's Day. It has been designed by the artists and teachers of the Faculty of Fine Arts Marta Negre and Àngels Viladomiu, and it shows the hybridization process of a new rose born from the automatic fertilization method by the Catalan honored hybridist Pere Dot (1885-1976).

The ceremony was held this afternoon in Ramón y Cajal room, in the Historic Building. The Vice-Rector of Communication and Projection, Pere Quetglas, has shown the poster, which will be the official image of Saint George's Day at the University of Barcelona this year. The Dean of the Faculty of Fine Arts, Salvador Garcia, and the authors of the work have also taken part in the event.

This yearʼs poster illustrates the creation process of a new rose, which is named “Sant Jordi a la Universitat de Barcelona”. “Since ancient times, roses have been with people, symbolizing communities and festivities like the one we celebrate today”, say Marta Negre and Àngels Viladomiu. To create this design, the authors got involved in the world of the roses, by visiting the rosary in Cervantes Park and the Dotʼs family garden center, where they talked about the hybridization process and obtaining new types of roses.

“We wanted to scientifically gather the six stages of this process, creating a poster which looks like a botanic document. We have also put fictitious images by implanting plants with the artistʼs hands and one of the tools of all time: the pencil”. The hybridization process is nothing but the starting point of a project that goes further and presents a metaphor in this process, the interdisciplinary factor of contemporary art, multiculturalism and the miscegenation of our current society.

The poster will be displayed in the book stand of  nEditions and Publications of the University of Barcelona, which will bring new books such as “La saviesa combinada” by Joandomènec Rosa, “La química de cada dia” by Claudi Mans, “Simetries per a tothom” by Miquel Àngel Cuevas, “Blanquerna” by Ramon Llull (fascimil edition with prologue by Joan Santanach), and “Barcelona, ciudad de novela” by Marisa Sotelo Vázquez, as well as a rich selection of the editorial background in a nine metered table.

 

Link to the poster's leaflet