GENERAL INFORMATION
  • Name of course :
    MARKETING MANAGEMENT AND SALES
  • Qualification awarded:
    Master (Degree Universitat Barcelona)
  • Number of credits:
    60,00
  • Centre responsible :
    Faculty of Economics and Business
  • Length of course (in academic years):
    1
  • Mode of delivery (face-to-face/ blended/ distance):
    Face-to-face
MANAGEMENT:

  • Solé Moro, Maria Lluisa

RECOMMENDED APPLICANT PROFILES AND ADMISSION REQUIREMENTS:

Degree holders and applicants with at least three years' experience in sales management who have a professional interest in broadening their knowledge in this field.

ADMISSION FOR APPLICANTS NOT HOLDING A DEGREE QUALIFICATION:

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

LEARNING OBJECTIVES:

- To learn the marketing and sales techniques required to meet the needs of clients and customers.
- To face the challenges of a changing market.
- To exchange knowledge with sales professionals from other sectors (mass consumption, services, industry).
- To be familiar with the tools available for creating a Business Action Plan and a Marketing Plan.

FURTHER INFORMATION OF INTEREST
  • Enrolment fee:
    • 4.980,00 €
    • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
  • In-company placement(s):
    Yes (consult conditions with the course directors)
  • Date on which pre-enrolment begins:
    12/4/2017
  • Date on which pre-enrolment ends:
    10/4/2018
  • Classes begin:
    10/5/2018
FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT
  • Name of individual or institution:
    Facultat de economia i empresa
  • Address:
    Diagonal 696
    08034 Barcelona
    Espanya
  • Email address:
    mlsolesole@ub.edu
  • Webpage:
    http://www.masterdireccioncomercialub.com/
  • Telephone:
    659492925
  • Observations:
    face-to-face classes Friday from 5.30 p.m. to 9.30 p.m., and Saturday from 9 a.m. to 2 p.m. (occasionally, if necessary, Thursday from 5.30 p.m. to 9.30 p.m.). For further information, consult www.ub.edu (UB-specific master's degrees and postgraduate diplomas> Economics, Marketing and Business> Marketing Management and Sales).
FOR FURTHER ENQUIRIES
  • Name of individual or institution:
    Facultat d'Economia i Empresa
  • Address:
    Diagonal, 690
    08034 Barcelona
    Espanya
  • Email address:
    mlsolesole@ub.edu
  • Webpage:
    http://www.masterdireccioncomercialub.com/
  • Telephone:
    659492925
  • Observations:
    Consult the course web page: www.masterdireccioncomercialub.com.