GENERAL INFORMATION
  • Name of course :
    MARKETING MANAGEMENT AND SALES
  • Qualification awarded:
    Master (Degree Universitat Barcelona)
  • Number of credits:
    60,00
  • Centre responsible :
    Faculty of Economics and Business
  • Length of course (in academic years):
    1
  • Mode of delivery (face-to-face/ blended/ distance):
    Face-to-face
MANAGEMENT:

  • Solé Moro, Maria Lluisa

RECOMMENDED APPLICANT PROFILES AND ADMISSION REQUIREMENTS:

University graduates and people without a university qualification (who must provide evidence of at least three years of experience) who are interested in expanding their commercial and marketing knowledge as part of their professional career.
The people without university degree will have a university extension diploma.

ADMISSION FOR APPLICANTS NOT HOLDING A DEGREE QUALIFICATION:

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

LEARNING OBJECTIVES:

- To learn the marketing and sales techniques required to meet the needs of clients and customers.
- To face the challenges of a changing market.
- To exchange knowledge with sales professionals from other sectors (mass consumption, services, industry).
- To be familiar with the tools available for creating a Business Action Plan and a Marketing Plan.

FURTHER INFORMATION OF INTEREST
  • Enrolment fee:
    • 4.980,00 €
    • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
  • In-company placement(s):
    Yes (consult conditions with the course directors)
  • Date on which pre-enrolment begins:
    2/1/2019
  • Date on which pre-enrolment ends:
    10/3/2019
  • Classes begin:
    10/4/2019
FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT
  • Name of individual or institution:
    Facultat de economia i empresa
  • Address:
    Diagonal 696
    08034 Barcelona
    Espanya
  • Email address:
    mlsolesole@ub.edu
  • Webpage:
    http://www.masterdireccioncomercialub.com/
  • Telephone:
    659492925
  • Observations:
    Face-to-face learning: Friday, from 5.30 to 9.30 p.m. and Saturday from 9 a.m. to 2 p.m. (if necessary, some Thursday classes from 5.30 to 9.30 p.m.)

    Another website to consult:

    www.ub.edu - UB-specific Master?s and Postgraduate degrees - Economics and Business - Marketing Management and Sales
FOR FURTHER ENQUIRIES