Solé Moro, Maria Luisa
Campo Fernandez, Jordi
Holders of bachelor's or pre-EHEA degrees
Individuals without a university qualification who can provide evidence of at least three years of professional experience
Students who are not university graduates may be admitted on these courses. These students will be eligible for a university extension course certificate.Information regarding the entry requirements in this case can be obtained from the course coordinators.
The master's degree course will develop knowledge of all digital and commercial marketing actions required to implement a digital marketing plan, from an organizational perspective. On completion of the master's degree course, students will have a command of the areas of digital marketing, social media and big data from a strategic and operational perspective. They will have in-depth knowledge of the main digital marketing tools, and will be able to implement digital strategies successfully, in accordance with organizations' needs and objectives, and to adapt and innovate in a rapidly changing sector.