GENERAL INFORMATION
  • Name of course :
    MANAGEMENT IN E-COMMERCE AND DIGITAL MARKETING
  • Qualification awarded:
    Master (Degree Universitat Barcelona)
  • Number of credits:
    60,00
  • Centre responsible :
    Faculty of Economics and Business
  • Length of course (in academic years):
    1
  • Mode of delivery (face-to-face/ blended/ distance):
    Face-to-face
MANAGEMENT:

  • Solé Moro, Maria Luisa

  • Campo Fernandez, Jordi

RECOMMENDED APPLICANT PROFILES AND ADMISSION REQUIREMENTS:

Holders of bachelor's or pre-EHEA degrees
Diploma holders
Individuals without a university qualification who can provide evidence of at least three years of professional experience

ADMISSION FOR APPLICANTS NOT HOLDING A DEGREE QUALIFICATION:

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

LEARNING OBJECTIVES:

The master's degree course will develop knowledge of all digital and commercial marketing actions required to implement a digital marketing plan, from an organizational perspective. On completion of the master's degree course, students will have a command of the areas of digital marketing, social media and big data from a strategic and operational perspective. They will have in-depth knowledge of the main digital marketing tools, and will be able to implement digital strategies successfully, in accordance with organizations' needs and objectives, and to adapt and innovate in a rapidly changing sector.

FURTHER INFORMATION OF INTEREST
  • Enrolment fee:
    • 6.450,00 €
    • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
  • In-company placement(s):
    No
  • Date on which pre-enrolment begins:
    2/1/2019
  • Date on which pre-enrolment ends:
    10/6/2019
  • Classes begin:
    10/7/2019
FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT
FOR FURTHER ENQUIRIES
  • Name of individual or institution:
    Dra. Maria Luisa Solé Moro
  • Address:
    Avda. Diagonal 690
    08034 Barcelona
    Espanya
  • Email address:
    mlsolesole@ub.edu; jordicampo@ub.edu
  • Telephone:
    659492925