GENERAL INFORMATION
  • Name of course :
    MARKETING MANAGEMENT AND SALES
  • Qualification awarded:
    Master (Degree Universitat Barcelona)
  • Number of credits:
    60,00
  • Centre responsible :
    Faculty of Economics and Business
  • Length of course (in academic years):
    1
  • Mode of delivery (face-to-face/ blended/ distance):
    Face-to-face
MANAGEMENT:

  • Solé Moro, Maria Lluisa

RECOMMENDED APPLICANT PROFILES AND ADMISSION REQUIREMENTS:

Degree holders and applicants with at least three years' experience in sales management and marketing who have a professional interest in broadening their knowledge in this field.
The people without university degree will have a university extension diploma.

ADMISSION FOR APPLICANTS NOT HOLDING A DEGREE QUALIFICATION:

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

LEARNING OBJECTIVES:

- To learn the marketing and sales techniques required to meet the needs of clients and customers.
- To face the challenges of a changing market.
- To exchange knowledge with sales professionals from other sectors (mass consumption, services, industry).
- To be familiar with the tools available for creating a business action plan and a marketing plan.

FURTHER INFORMATION OF INTEREST
  • Enrolment fee:
    • 4.980,00 €
    • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
  • In-company placement(s):
    Yes (consult conditions with the course directors)
  • Date on which pre-enrolment begins:
    1/20/2020
  • Date on which pre-enrolment ends:
    10/1/2020
  • Classes begin:
    10/2/2020
FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT
  • Name of individual or institution:
    Facultat de economia i empresa
  • Address:
    Diagonal 696
    08034 Barcelona
    Espanya
  • Email address:
    mlsolesole@ub.edu
  • Webpage:
    http://www.masterdireccioncomercial.ub.edu
  • Telephone:
    608 947 732
  • Observations:
    Face-to-face classes: Fridays from 5:30 to 9:30 p.m. and Saturdays from 9 a.m. to 2 p.m. (if necessary, some Thursdays from 5:30 to 9:30 p.m.).

    Another website to consult:

    www.ub.edu
    UB-specific master?s and postgraduate degrees
    Economics and Business
    Marketing Management and Sales
FOR FURTHER ENQUIRIES