GENERAL INFORMATION
  • Name of course :
    MARKETING, BRANDING, DIGITAL ENVIRONMENT AND SUSTAINABILITY MANAGEMENT
  • Qualification awarded:
    Master (Degree Universitat Barcelona)
  • Number of credits:
    60,00
  • Centre responsible :
    Faculty of Economics and Business
  • Length of course (in academic years):
    1
  • Mode of delivery (face-to-face/ blended/ distance):
    Face-to-face
MANAGEMENT:

  • Argila Irurita, Ana

  • Campo Fernandez, Jordi

RECOMMENDED APPLICANT PROFILES AND ADMISSION REQUIREMENTS:

-Degree and diploma holders.
- Holders of pre-EHEA degrees.
- People without a university qualification who can provide evidence of at least three years of professional experience

ADMISSION FOR APPLICANTS NOT HOLDING A DEGREE QUALIFICATION:

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

LEARNING OBJECTIVES:

- To develop knowledge in brand management and administration and to define a brand strategy using a rigorous, innovative and creative approach.

- To master all areas of branding, digital marketing, value proposition, brand meaning, archetypes, brand identity, strategic innovation and social responsibility.

- To be capable of strategically planning the creation and development of a brand, protecting brand reputation and ensuring brand impact and understanding how to make a brand profitable through marketing, publicity and promotion, and how to harmonize a brand with its environment through the application of the principles of social responsibility.

- Brand equity analysis brand assessment.

- International brand management

FURTHER INFORMATION OF INTEREST
  • Enrolment fee:
    • 6.450,00 €
    • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
  • In-company placement(s):
    No
  • Date on which pre-enrolment begins:
    2/1/2020
  • Date on which pre-enrolment ends:
    10/4/2020
  • Classes begin:
    10/5/2020
FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT
  • Name of individual or institution:
    Facultat d'Economia i Empresa
  • Address:
    Avda. Diagonal 690-696
    08034 Barcelona
    Espanya
  • Email address:
    aargila@ub.edu
  • Webpage:
    http://www.ub.edu/mastermarketingbranding
  • Telephone:
    934035742
  • Observations:
    Monday to Thursday from 6.30 to 9.30 p.m.
FOR FURTHER ENQUIRIES