GENERAL INFORMATION
  • Name of course :
    CUSTOMER EXPERIENCE, RETAIL I E-COMMERCE MANAGEMENT
  • Qualification awarded:
    Master (Degree Universitat Barcelona)
  • Number of credits:
    60,00
  • Centre responsible :
    Faculty of Economics and Business
  • Length of course (in academic years):
    1
  • Mode of delivery (face-to-face/ blended/ distance):
    Face-to-face
MANAGEMENT:

  • Arroyo Cañada, Francisco Javier

RECOMMENDED APPLICANT PROFILES AND ADMISSION REQUIREMENTS:

- Degree and diploma holders
- Holders of pre-EHEA degrees.
- People without a university qualification who can provide evidence of at least three years of professional experience

ADMISSION FOR APPLICANTS NOT HOLDING A DEGREE QUALIFICATION:

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

LEARNING OBJECTIVES:

- To gain knowledge and management skills in e-commerce, the world of retail and customer experience. Three fundamental aspects for achieving business success.

- To master every area in the value chain that influences decision-making as it relates to e-commerce and retail.

- To master techniques for understanding consumers and the purchase/consumption process

- To develop a strategic plan from the perspective of the three areas of interest: e-commerce, retail and customer experience.

- To work with the customer journey to understand the buyer persona.

- To gain a deeper understanding of point of sale management.

- To devise marketing strategies for distribution channels and the sales team.

- Neuromarketing

FURTHER INFORMATION OF INTEREST
  • Enrolment fee:
    • 6.450,00 €
    • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
  • In-company placement(s):
    No
  • Date on which pre-enrolment begins:
    2/1/2020
  • Date on which pre-enrolment ends:
    10/4/2020
  • Classes begin:
    10/5/2020
FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT
FOR FURTHER ENQUIRIES