Solé Moro, Maria Luisa
Campo Fernandez, Jordi
- Degree and diploma holders.
- Holders of pre-EHEA degrees.
Individuals without a university qualification who can provide evidence of at least three years of professional experience
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.
- To develop an understanding of digital and social media marketing tools from an operational point of view: Linkedin, Wordpress, SEMrush, HubSpot, Wordpress, Google Ads, Facebook Ads, Mailchimp...
- To understand and have a command of the areas of digital marketing, social media and big data from an operational perspective; to know the tools of digital marketing and social media; and be able to adapt to the current digital environment.
- Professional branding in the digital environment. Carry out presentations and campaigns. Preparing webinars. Understand the platforms that can be used to connect with the potential audience.