GENERAL INFORMATION
  • Name of course :
    AUDIO BRANDING AND SOUND STRATEGY OF BRANDS
  • Qualification awarded:
    Curs Superior Universitari (Degree Universitat Barcelona)
  • Number of credits:
    10,00
  • Centre responsible :
    Faculty of Economics and Business
  • Length of course (in academic years):
    1
  • Mode of delivery (face-to-face/ blended/ distance):
    Face-to-face
MANAGEMENT:

  • Valls Pasola, Jaume

  • Vives Xiol, Ramon

RECOMMENDED APPLICANT PROFILES AND ADMISSION REQUIREMENTS:

University graduates in various fields who are interested in the subject area of the programme and wish to specialise in the processes of defining sound strategies for brands. Students should have previous professional experience relating to marketing, branding, communication, advertising, consultancy and music.

ADMISSION FOR APPLICANTS NOT HOLDING A DEGREE QUALIFICATION:

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

LEARNING OBJECTIVES:

- To deepen knowledge of the power of sound and its influence in the marketing world.
- To learn the methodologies and tools required to draw up and manage sound strategies for brands.

FURTHER INFORMATION OF INTEREST
  • Enrolment fee:
    • 1.450,00 €
    • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
  • In-company placement(s):
    No
  • Date on which pre-enrolment begins:
    5/15/2022
  • Date on which pre-enrolment ends:
    9/10/2022
  • Classes begin:
    9/20/2022
FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT
  • Name of individual or institution:
    Facultat d'Economia i Empresa
  • Address:
    Diagonal 690
    08034 Barcelona
    Espanya
  • Email address:
    ramon.vives@ub.edu
  • Telephone:
    934021958
  • Observations:
    Tuesday and Thursday, from 6 to 9 p.m. and one Friday every two weeks, from 4.30 to 9.00 p.m.
FOR FURTHER ENQUIRIES
  • Name of individual or institution:
    Jaume Valls
  • Address:
    Facultat d'Economia i Empresa
    08034 Barcelona
  • Email address:
    ramon.vives@ub.edu
  • Webpage:
    https://audiobrandingub.org/
  • Telephone:
    934021958
  • Observations:
    information pending publication on the website.