GENERAL INFORMATION
  • Name of course :
    DIGITAL MARKETING, E-COMMERCE & SOCIAL MEDIA
  • Qualification awarded:
    Diploma d'Especialització (Degree Universitat Barcelona)
  • Number of credits:
    30,00
  • Centre responsible :
    Faculty of Economics and Business
  • Length of course (in academic years):
    1
  • Mode of delivery (face-to-face/ blended/ distance):
    Blended
MANAGEMENT:

  • Solé Moro, Maria Luisa

  • Campo Fernandez, Jordi

RECOMMENDED APPLICANT PROFILES AND ADMISSION REQUIREMENTS:

- Degree and diploma holders.
- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.

ADMISSION FOR APPLICANTS NOT HOLDING A DEGREE QUALIFICATION:

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

LEARNING OBJECTIVES:

- To develop an understanding of digital marketing and social media tools from an operational point of view: Linkedin, Wordpress, SEMrush, HubSpot, Google Ads, Facebook Ads, Mailchimp, etc.
- To understand and have a command of the areas of digital marketing, social media and big data from an operational perspective; to know the tools of digital marketing and social media; and be able to adapt to the current digital environment.
- To be able to construct a framework professionally in the digital environment.
- To know how to create presentations and campaigns.
- To be capable of preparing web seminars.
- Understand the platforms that can be used to connect with the potential audience.

FURTHER INFORMATION OF INTEREST
  • Enrolment fee:
    • 3.225,00 €
    • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
  • In-company placement(s):
    Yes (consult conditions with the course directors)
  • Date on which pre-enrolment begins:
    9/1/2023
  • Date on which pre-enrolment ends:
    4/18/2024
  • Classes begin:
    4/19/2024
FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT
FOR FURTHER ENQUIRIES