GENERAL INFORMATION
  • Name of course :
    MANAGEMENT OF DIGITAL BUSINESS (E-BUSINESS & E-COMMERCE)
  • Qualification awarded:
    Master (Degree Universitat Barcelona)
  • Number of credits:
    60,00
  • Centre responsible :
    Faculty of Economics and Business
  • Length of course (in academic years):
    1
  • Mode of delivery (face-to-face/ blended/ distance):
    Blended
MANAGEMENT:

  • CRESPI VALLBONA, MONTSE

  • DE FRANCISCO Cotorruelo, VICTOR

RECOMMENDED APPLICANT PROFILES AND ADMISSION REQUIREMENTS:

- University graduates in any subject area. Places are reserved for students with advanced vocational qualifications.
- Professionals who want to digitize a traditional company and adapt it to the internet.
Professionals who want to work in digitization, digital marketing, e-business and cross-border e-commerce.
- Professionals who wish to evaluate the feasibility of internet projects.

ADMISSION FOR APPLICANTS NOT HOLDING A DEGREE QUALIFICATION:

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

LEARNING OBJECTIVES:

- To acquire the skills to digitize and manage internet companies.
- To learn the business models generated by the Internet.
- To learn to implement a company Internet plan.
- To learn the business models generated by the internet.
-To be able to apply digital marketing and e-commerce action plans.
- To be able to provide advice on the viability of internet projects.
- To learn to manage a business online.
-To be able to manage e-commerce and logistics businesses.

FURTHER INFORMATION OF INTEREST
  • Enrolment fee:
    • 3.930,00 €
    • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
  • In-company placement(s):
    Yes (consult conditions with the course directors)
  • Date on which pre-enrolment begins:
    1/1/2023
  • Date on which pre-enrolment ends:
    10/18/2023
  • Classes begin:
    10/19/2023
FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT
  • Name of individual or institution:
    Facultat d'Economia i Empresa
  • Address:
    Av. Diagonal, 690
    08034 BARCELONA
    ESP
  • Email address:
    mcrespi@ub.edu
  • Webpage:
    http://www.ub.edu/e-business
  • Telephone:
    665638185
  • Observations:
    Face-to-face classes on Friday, from 6 to 9.30 p.m., plus optional seminars through the UB Virtual Campus.
FOR FURTHER ENQUIRIES
  • Name of individual or institution:
    Dra Montse Crespi-Vallbona
  • Address:
    Facultat d'Economia i Empresa Dept d'Empresa
    08034 BCN
    ESP
  • Email address:
    mcrespi@ub.edu
  • Webpage:
    http://www.ub.edu/e-business
  • Telephone:
    665638185
  • Observations:
    Further information: mcrespi2@ub.edu.