GENERAL INFORMATION
  • Name of course :
    BEHAVIOURAL ECONOMICS: EXPERIMENTAL AND APPLIED TO BUSINESS
  • Qualification awarded:
    Diploma d'Especialització (Degree Universitat Barcelona)
  • Number of credits:
    30,00
  • Centre responsible :
    Faculty of Economics and Business
  • Length of course (in academic years):
    1
  • Mode of delivery (face-to-face/ blended/ distance):
    Face-to-face
MANAGEMENT:

  • Claramunt Bielsa, Maria Mercè

  • Nuñez Oliva, Marina

RECOMMENDED APPLICANT PROFILES AND ADMISSION REQUIREMENTS:

Professionals with experience or currently working in business management, business development or project management who want to align products, services or specific projects with an experiential human behavioural perspective focusing on decision making and behavioural change.

Access requirements: University qualification.

Those who are not university graduates but who can demonstrate a minimum of five years of management experience are also eligible for admission (in this case, a university extension degree is awarded). Please consult with those responsible for the course the requirements and conditions of access established for this student profile.

ADMISSION FOR APPLICANTS NOT HOLDING A DEGREE QUALIFICATION:

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

LEARNING OBJECTIVES:

This postgraduate course allows students to acquire practical and multidisciplinary training based on the social sciences and behaviour in order to understand people and society and be able to influence them. The course focuses on the theoretical foundations and their application to reality in the basics and advancements of behavioural economics and the cognitive science of decision-making. In addition, it aims to enable students to positively influence consumers, citizens, institutions, organizations and society in general through the analysis and intervention in people's behaviour.

FURTHER INFORMATION OF INTEREST
  • Enrolment fee:
    • 4.950,00 €
    • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
  • In-company placement(s):
    No
  • Date on which pre-enrolment begins:
    3/5/2025
  • Date on which pre-enrolment ends:
    9/15/2025
  • Classes begin:
    9/25/2025
FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT
  • Name of individual or institution:
    Facultat d'Economia i Empresa
  • Address:
    Av. Diagonal, 690
    08034 Barcelona
    Espanya
  • Email address:
    xvarea@ub.edu
  • Telephone:
    934039899
FOR FURTHER ENQUIRIES