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Consumers’ Psychological outcomes linked to the use of an online store’s recommendation system

Purpose: Psychological perspective has been omitted or considered a secondary issue by past studies focused on e-commerce recommendation systems (RS). However, this perspective is key to gaining a better understanding of consumer behaviours when these systems are used to support purchasing processes at online stores. The paper aims to discuss these issues.


Ana Argila Irurita

Artículos en Revistas Peer-Reviewed

Marketing