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Estudio de caso: Influencia de los valores personales de la emprendedora sobre la cultura organizativa

This study analyzes the case of the company Adiciona and its female founder under the perspective of personal values and their influence on corporate values. The case shows how her collectivist values, most notably its commitment to gender equality, have influenced the definition of competitive strategy. The interest of this case lies in the clear definition and defense of corporate values as a strategy for long-term success.


Esther HormigaJaume Valls Pasola

Artículos en Revistas Peer-Reviewed

Estrategia y Emprendimiento