Mission and values

The mission of the UB Business School is to offer competitive and internationally attractive postgraduate programmes and executive education and to undertake world-class research in the field of business with a more social responsibility approach.

We believe that a healthy business requires a healthy society. We therefore educate citizens who value local and international societal needs and contribute to sustainable business environments.

Quantitative and qualitative research is at the heart of what we do. Through corporate connections we constantly ensure that our research efforts fulfil existing business needs as well as help shape future business relevance. At UB Business School, research and practice continuously enhance and inspire one another.

Equal opportunity is promoted at all levels at the UB Business School. Only a business world with capable, sensitive and responsible leaders will allow for healthy businesses and a happy and robust society.

We inspire students to develop innovative business solutions that serve both business and society.