The Faculty of Economics and Business at the University of Barcelona has launched a new brand identity for its international centre for research and postgraduate education in Business. Former UB Business becomes now Universitat de Barcelona Business School. New name, but same spirit. The Universitat the Barcelona Business School will continue to offer competitive and internationally attractive postgraduate programmes and disseminate world-class research carried out in the School.

The renewed brand identity symbolises the consolidation of a project and the determination to continue supporting research and training in Business that are competitive at global level. The new name is also accompanied by a new logo, which incorporates the coat of arms of the University of Barcelona. By doing this, the centre strengthens the identification with one of the world’s leading public universities. Our new identity has been created by the Barcelona-based studio Menage Design, which also worked on the modernisation of the university’s logo.

The Universitat de Barcelona Business School has also launched a completely new website (www.ub.edu/business-school) that provides a better user experience. This new website improves the ways in which our centre communicates research to academic and public audiences internationally. It is also a better tool for students at the Universitat de Barcelona Business School to learn about the activities going on across the campus. Our refurbished weekly newsletter covers all these aspects and adapts to the institution’s current context.