Publications

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A comparative analysis of american and spanish cruise passengers’ behavioral intentions

Forgas-Coll, S., Palau-Saumell, R., Sánchez-García, J., Garrigos-Simon, F.J.

A design strategy for improving adaptive conjoint analysis

Huertas-García, R., Gazquez-Abad, J.C., Forgas-Coll, S.

A framework for designing new products and services

Huertas-Garcia, R., Consolación-Segura, C.

A network-based data mining approach to portfolio selection via weighted clique relaxations

Boginski, V., Butenko, S., Shirokikh, O., Trukhanov, S., Gil-Lafuente, J.

Airline website loyalty formation and the moderating effects of gender and education

Forgas-Coll, S., Palau-Saumell, R., Sánchez-García, J., Fandos-Roig, J.C.

An analysis of greenways from an economic perspective

Palau, R., Forgas, S., Ferrer, B., Blasco, D.

An Asymmetric Index to Compare Trapezoidal Fuzzy Numbers

Rojas Mora, J., Gil-Lafuente, J.

Análisis de la incidencia del género en la actitud hacia el uso del t-commerce mediante la comparación de modelos estructurales

Arroyo-Cañada, F.J., Gil-Lafuente, J.

Antecedents of airline passenger loyalty: Low-cost versus traditional airlines

Forgas, S., Moliner, M.A., Sánchez, J., Palau, R.

Aspectos clave de la Comunicación Empresarial

Solé, M.L.; Argila, A.; Arroyo, F.J.

Business, industrial marketing and uncertainty [Editorial]

Merigo, J.M.; Gil-Lafuente, A.M.; Gil-Lafuente, J.

Competencias profesionales y empleabilidad

Casanovas, M., Sardá, J., Asenjo, J., Subirá, E., Oliveras, E., Alcover, S.

Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures

Huertas-Garcia, R., Laguna, M., Consolacion-Segura, C.

Considerations of Interactive Digital Television as Advertising Media

Arroyo-Cañada, F.J., Gil-Lafuente, J.

Consumers’ Psychological outcomes linked to the use of an online store’s recommendation system

Martínez-López F.J., Esteban-Millat, I., Argila, A., Rejón-Guardia, F.

Cross-border tourists’ behavioral intentions: the Green Line of Nicosia, Cyprus

Díaz-Sauceda, J., Palau-Saumell, R., Forgas-Coll, S., Sánchez-García, J.

Cross-cultural differences in the content and presentation of websites

Huertas-Garcia, R., Casas-Romeo, A., Subirá, E.

Designing a hotel website. An empirical analysis for a classic destination using a conjoint experiment

Huertas-Garcia, R., Gazquez-Abad, J.C., Forgas-Coll, S., Casas-Romeo, A.

Estimating consumer preferences for extrinsic and intrinsic attributes of vegetables. A study of German consumers

Jiménez-Guerrero, J.F., Gázquez-Abad, J.C., Huertas-Garcia, R., Mondéjar-Jiménez, J.A.

Estudio del posicionamiento de hoteles enoturísticos mediante el operador de agregación de puntuaciones CARWA

Arroyo-Cañada, F.J., Gil-Lafuente, J.

Examining how country image influences destination image in a behavioral intentions model: the cases of Lloret de Mar (Spain) and Cancun (Mexico)

Palau-Saumell, R., Forgas-Coll, S., Amaya-Molinar, C.M., Sánchez-García, J.

How a sustainable message affects brand attributes?

Huertas-Garcia, R., Consolación, D., Mas-Machuca, C.

How do service quality, experiences and enduring involvement influence tourists´ behavior? an empirical study in the Picasso and Miró museums in Barcelona

Forgas-Coll, S.;Palau-Saumell, R.; Matute, J.; Tárrega, S.

Internal and external drivers of sustainability strategies in the wine tourism industry: an exploratory investigation from Spain

Gázquez-Abad, J.C., Huertas-Garcia, R., Vázquez-Gómez, Mª D., Casas Romeo, A.

Key factors for entrepreneurial success

Maqueda, F.J., Gil-Lafuente, A.M., Guzman-Parra, V.F., Gil-Lafuente, J.

La formación de la lealtad de un cliente de una compañía aérea: diferencias entre aerolineas tradicionales y de bajo coste

Forgas, S., Moliner, M.A., Sánchez, J., Palau, R.

La importancia de las comunidades virtuales para el análisis del valor de marca. El caso de tripadvisor en Hong Kong y Paris

Callarisa-Fiol, L.J., Sánchez-Garcia, J., Moliner-Tena,M.A., Forgas-Coll, S.

La netnografía como herramienta de investigación en contextos on-line: una aplicación al análisis de la imagen de los servicios públicos de transporte

Casas-Romeo, A., Gázquez-Abad, J.C., Forgas-Coll, S., Huertas-García, R.

La utilización del diseño de experimentos como instrumento para el estudio del turista

Huertas-García, R., Laguna García, M.

Managing dive centres: SCUBA divers’ behavioural intentions

Palau Saumell, R., Forgas Coll, S., Sánchez García, J., Prats Planagumà, L.

Marketing decision making

Arroyo-Cañada, F.J.

Modelling students’ flow experiences in an online learning environment

Esteban-Millat, I., Martínez-López, F. J., Huertas-García, R., Meseguer, A., Rodríguez-Ardura, I.

Multidimensional Positioning of a Set of European Smart Cities

Arroyo-Cañada, F.J.; Gil-Lafuente, J.

Online drivers and offline incluences related to loyalty to airline websites

Forgas, S., Palau, R., Sáncez, J., Huertas-García, R.

Online drivers and offline influences related to loyalty to airline websites

Forgas, S., Palau, R., Sánchez, J., Huertas-García, R.

Perceived Efficacy of Sustainability Strategies in the U.S., Italian, and Spanish Wine Industries: A Comparative Study

Gilinsky, A.,Newton, S., Atkin, T., Santini, C., Cavicchi, A., Casas, A., Huertas-Garcia, R.

Plackett-Burman design in Choice-based Conjoint Analysis: a case of estimating warning message distribution on tobacco packages

Huertas-Garcia, R., Guitart-Tarres, L., Nuñez-Carballosa, A.M.

Price competition within and between airlines and high-speed trains: the case of the Milan-Rome route

Abrate, G., Viglia, G., Sanchez García, J., Forgas-Coll, S.

Prices, prices and prices: a study in the airline sector

Narangajavana, Y., Garrigos-Simon, F.J., Sánchez-García, J., Forgas-Coll, S.

Propuesta metodológica mediante diseños Box-Behnken para mejorar el rendimiento del análisis conjunto en estudios experimentales de mercado

Huertas-García, R., Gázquez-Abad, J.C., Martínez-López, F.J., Esteban-Millat, I.

Retos para la toma de decisiones en Marketing

Arroyo-Cañada, F.J.; Argila Irurita, A.M.; Solé Moro, M.L.; Gil-Lafuente, J.; Gil-Lafuente, A.M.; Lauroba Pérez, A.; Llopart Pérez, X.; Aymerich Martínez, J.

Satisfaction and Loyalty of tourists in a cross-border area

Díaz, J., Palau-Saumell, R., Forgas-Coll, S., Prats L.

Social value in retail banking

Fandos-Roig, J.C., Estrada-Guillén, M., Forgas-Coll, S., Palau-Saumell, R.

The incidence of incentives for t-commerce acceptance: improving television as a distribution channel

Arroyo-Cañada, F.J., Gil-Lafuente, J.

The perception of satisfaction with virtual social networks: A comparative analysis

Arroyo-Cañada, F.J., Sánchez-Torres, J.A.

The role of trust in cruise passenger behavioral intentions: The moderating effects of the cruise line brand

Forgas Coll, S., Palau Saumell, R., Sánchez García, J., Caplliure Giner, E.M.

Tourist Behavior intentions and the moderator effect of knowledge of UNESCO world heritage sites: the case of La Sagrada Família

Palau-Saumell, R., Forgas-Coll, S., Sánchez-García, J., Prats-Planagumà, Ll.

Un método para analizar la reputación online de la marca basado en un índice de verosimilitud

Arroyo-Cañada, F.J., Gil-Lafuente, J.

Urban destination loyalty drivers and cross-national moderator effects: the case of Barcelona

Forgas-Coll, S., Palau-Saumell, R., Sánchez-García, J., Callarisa-Fiol, L.J.

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