Marketing & Business Models: Gastronomy & Food Industry

  • Dates: July 13th-17th, 2020
  • Directors: Agustí Casas and Jaume Valls
  • Credits: 3 ECTS
  • Language: English
  • Fee level:
  • General fee: €890
  • Student fee: €790
  • Scholarships available!
  • Applications deadline:
  • June 15th, 2020

Our main aim in organizing this summer school is to examine the latest topics and challenges in the marketing and business models that are taking place in the world of gastronomy and the food industry.

Important notice: We regret to inform you that the Summer School in Marketing & Business Models has been cancelled due to the COVID-19 health emergency. We will update the website with all the details of the 2021 edition of the Summer School as soon as we have more information. Make sure you register your interest to receive timely updates in your inbox. See you next year!

This edition of the International Summer School in Marketing & Business Models: Gastronomy & Food Industry will be offered as an intensive one-week programme during the month of July at the University of Barcelona, one of Europe’s leading universities.

This intensive programme has the aim to achive the following objectives in relation with the gastronomy and food industry:

To examine

the latest topics and challenges in the discipline of marketing, which is undergoing extensive changes with the widespread adoption of new technologies.

To provide

aspiring marketing executives with a general understanding of the transformational trends and experiences that are shaping current business structures.

To analyse

the emergence of new business models, taking advantage of the various resources available in Barcelona, a city renowned for its gastronomic creativity, world leading Chefs and a dynamic food industry.

The Marketing & Business Models: Gastronomy & Food Industry programme is aimed at professionals, managers, lecturers, researchers and students interested in the latest topics in marketing and business models within the world of gastronomy and food industry.

  • – Student applicants should possess a solid background in the area of business or related fields.
  • – Although no language certificate is required, all applicants are expected to have a high level of English.

The Marketing & Business ModelsGastronomy & Food Industry programme will address the following topics:

  • Exploring new marketing approaches and strategies
  • Rethinking Business Models
  • Experiences and marketing strategies
  • Innovation, marketing and digital Economy
  • Interdisciplinaries and other creative connections

The programme includes three visits: two city food markets and the AECOC Association in Barcelona.

Check the full programme from last edition with all the activities scheduled!

Xavier Canadell López

Summer School Lecturer

Agustí Casas Romeo

ResearcherSummer School Lecturer

Isabel Ferrer

Summer School Lecturer

Simon Fusté Coetze

Summer School Lecturer

Joan Albert Garcia Moga

Summer School Lecturer

Paco Gil

Summer School Lecturer

Michiel Hasker

Summer School Lecturer

Miguel Angel Heras

Summer School Lecturer

Ignasi Labastida

Summer School Lecturer

Kyoko Takeyama

Summer School Lecturer

Tamara Pirojkova

Summer School Lecturer

Jaume Valls Pasola

MSc in Business Research LecturerPhD in Business AdvisorResearcherSummer School Lecturer

Menno Veefkind

Summer School Lecturer

Joan Vinyets

Summer School Lecturer

Ramon Vives

Summer School Lecturer

Pepe Zapata

Summer School Lecturer

Deadline: June 15th, 2020
General fee: €890 (taxes included)

Deadline: June 15th, 2020
General fee: €790 (taxes included)


  • – All course materials
  • – Professional visits
  • – Coffee breaks, lunches, the welcome dinner, and the farewell cocktail,
  • – 10-journey travel card

Not included

  • – Cost of lodging
  • – Travel expenses or any other services.


Master’s and doctoral degree students seeking financial aid may apply for one of the two scholarships available. Each scholarship covers the course tuition fees.


Participants offered a place in the Summer School will receive an e-mail with (i) the admission letter and (ii) the payment instructions. Payment of the tuition fees will guarantee your place on the course.

The deadline for registration including scholarship application is May 31st 2020. Applications will be reviewed by the Summer School academic coordinator. Priority will be given to those working on a clearly related topic.

Policy on cancellation and reimbursement

All cancellations must be received in writing and sent in advance by email. Participants wishing to withdraw from the Summer School will have their tuition fees partially refunded according to the following policies: Prior to 15 days before the beginning of the course: full refund of the registration fee, less €100 of administrative costs.

Applications are open until June 15th 2020. In order to submit your application you need to fill out the following online form:

Applications will be reviewed by the Summer School Academic Coordinator on a rolling basis throughout the entire application period. Applicants will be notified of the Coordinator’s decision by email.

Applicants for the Summer School programme at the UB Business School should ensure that they meet the requirements before applying to the course:

  • – Student applicants should possess a solid background in business or a related field.
  • – Although no language certificate is required, all applicants are expected to have a high level of English.

Credit recognition

The International Summer School’s course Marketing & Business Models is accredited in accordance with the European Credit Transfer System and will be recognized by the University of Barcelona with the award of 3 ECTS credits.

ECTS – a common language for academic recognition: ECTS, the European Credit Transfer and Accumulation System, was developed by the European Commission in order to provide common procedures to guarantee academic recognition of studies abroad. It provides a way of measuring and comparing learning achievements and transferring them from one institution to another. This is achieved through the use of common ECTS credit units and a common ECTS grading scale.