The UB Business School will host the Barcelona Marketing & Business Models International Summer School from 16 to 20 July, 2018. Participants will examine the latest topics and challenges in the discipline of marketing during one week of intensive course at the University of Barcelona, one of Europe’s leading universities. The programme includes cultural activities, such as a guided tour around Barcelona, and a visit to the Chocolate Museum and the UNESCO World Heritage Site Hospital de Sant Pau.
The Barcelona Marketing & Business Models programme is aimed at professionals, managers, lecturers, researchers and students. Master’s and PhD students seeking financial aid may apply for one of the two scholarships available, which cover the course tuition fees. The deadline for registration including scholarship application is June 24th. However, registration will be open until July 2nd or until the course is full for those who do not apply for a scholarship.
This summer school will provide aspiring marketing executives with a general understanding of the transformational trends and experiences that are shaping current business structures. Participants will also acquire the tools needed to build solutions that are compatible with the current technology scenario. The course will take advantage of the various resources in Barcelona including the creativity and ability to attract talent in order to analyse the emergence of new business models.