Postgraduate diploma in Design of cultural projects

Credits: 30

Pre-sign up
+ info

Overview

The University of Barcelona offers this third-cycle university degree named Postgraduate diploma in Design of cultural projects to cultural managers who are interested in developing cultural management projects, especially those linked with the local dimension.

In the current cultural ecosystem, characterized by a great variety of actors and sectors that take part in the making of projects from different perspectives and implications, there is a greater need for high quality professionals. Professionals of the public and private sector, who are able to analyse the relevant sectoral and territorial characteristics and to understand the logic behind these, in order to make adequate strategic proposals. This course is intended to:

Provide high-quality education to ensure full incorporation of innovative and competent professionals in different cultural institutions, projects, facilities and services of our country;

Promote sustainable and feasible projects at national and international level;

Encourage exchange of experiences among participants, professionals and experts in the cultural field.

Finally, the Postgraduate degree in Design of cultural projects, corresponding to the first year of the Master in Management of cultural institutions and companies, allows to pursue common modules by VALIDATION (Conceptual foundations; Strategic Planning; Introduction to Resource Management) in the following postgraduate degrees: “International Cooperation and Cultural Management”, Creative Territories and Cultural Tourism” or “Performing arts and Festivals Production and Management”.

(see explanatory document)

Number of ECTS credits: 30
Format: on-site and distance learning (see calendar located at the end of the web page of the course).
Language: Spanish (students can present written works in Spanish, Catalan or English, and the Final Project also in French, Italian or Portuguese)
Duration: 1 academic year
Academic access requirements: University graduates and participants without academic qualifications. These latter receive a University Extension Diploma.
Cost: 3.950€ (payment method: 10% to reserve the course place; 40% before starting the course; two fees of 25% during the course)

Methodology

On-site learning

Advantages of on-site learning:

Learning day-by-day, in an evolving way and sharing time and knowledge with other students, under the guidance of professors and with dynamic classroom resources.
Interacting face-to-face with qualified professionals in the sector, who know first-hand cases of best practice.
Networking with classmates, sharing and involving in a wide range of experiences.
Interacting and planning in groups, learning collectively and comparing different experiences and ideas.
Living in a cosmopolitan metropolis, Barcelona, with great programming, innovative and creative dynamism, and many cultural projects of international appeal.

Methodology

Blended Learning

Advantages of distance learning:

Set your own study pace, education is tailored to the personal needs of each participant.
Developing skills of autonomy, self-control and dedication, and time and work management, linked to the learning process, that are extremely useful in current professional practice.
Make access to high quality education possible to those people who live far away or dealing with time constraints.

Advantages of the 2 weeks on campus in Barcelona:

Interacting face-to-face with qualified professionals in the sector.
Networking with classmates, sharing and involving in a wide range of experiences.
Interacting and planning in groups, learning collectively and comparing different experiences and ideas.
Living for some days the dynamism of Barcelona, a cosmopolitan cultural metropolis with a wide range of interesting projects.

Programme

A. CULTURAL SECTORS AND ACTORS (3 credits)

Structure and dynamic of cultural sectors

Analysis of the cultural actors

Visits to cultural organisations

B. LOCAL CULTURAL MANAGEMENT (4 credits)

Local cultural policy

Local government: policy, mediation and management of public services
Planning, budget and administrative procedure
Models and strategies for local cultural policy
Agenda 21 for culture
Models of governance and management of public cultural facilities

Participation and community cultural revitalization

Citizen empowerment and cultural democracy
Community participation: dynamics, bargaining and coordination
Dynamics, management and regulation of street festivities and events
Non-profit organisations: management and models of governance.
Strategies and experiences of socio-cultural animation
Intercultural management: models and experiences

Local strategic planning

Models of local strategic planning
Design and development of local strategic plans
Local cultural mapping
Planning and implementation strategies
Evaluation of strategic plans

C. CULTURAL MANAGEMENT DIMENSIONS (4 credits)

Introductory analysis at the different levels of the cultural management
Presentation of some experiences
Main applied strategies

D. BASES OF CULTURAL ACTION (4 credits)

Cultural policy

Paradigms of contemporary cultural policies
International comparative models of cultural policy
Strategies for cultural policy
Planning and evaluation of cultural policies

Economy of culture

Structures and dynamics of cultural markets
Cultural participation, consumption and demand
Financing strategies

Empowerment and creative references

Connotations and dimensions of culture
Creativity, cultural industry and creative industry
Contemporary cultural dynamics

E. STRATEGIC PLANNING (4 credits)

Basics of strategic design and planning
Mission, vision and values
Diagnostic tools
Strategic and operational objectives
Projects and programmes assessment
Design of programmes and resources assessment
Analysis of projects and cultural references

F. INTRODUCTION TO RESOURCE MANAGEMENT (4 credits)

Legal framework

Sources of law, normative framework and legal advice
Cultural rights.
Risks and contractual and extra-contractual obligations
Legal and tax system of cultural organisations and activities
Copyright and intellectual property
Administrative skills, organization and activity

Budgeting

Introduction to accounting tools and case analysis
Design of cost budget
Design of revenue budget
Breakeven point and projects’ viability
Temporality of budgeting and accounting

Introduction to communication and marketing

Basics of cultural marketing
Segmentation, targeting and positioning
Design of the communication strategy
Digital and conventional communication
Sponsorhip management

G. FINAL PROJECT ON CULTURAL MANAGEMENT (7 credits)

Topic selection
Project design and planning
Selection and analysis of references
Strategies development
Operational proposal
Writing and submission

Read less

Internship organizations

An interesting aspect of the programme is the opportunity to spend an internship period at cultural organisations – see list of institutions that have collaborated with the program over the years-. For this, the University of Barcelona makes available a standard model of work placement agreement for interested institutions. Tino Carreño, Internship Coordinator, will guide students during their personal research process. He will also inform them about available intern positions within the scope of the programme.

PRACTICE CENTERS:

Associations, foundations...

Research and training (centers, universities, schools, departments...)

Companies and musical groups

Communication and dissemination (press offices, dissemination projects ...)

International cooperation (embassies, consulates, centers, foreign institutes ...)

Venues (I)

Venues (II)

Exhibition venues

Creation venues

Festivals and other cultural events

Heritage and documentary management (museums, archaeological sites, archives, libraries)

Territorial management (City halls, civic centers, cultural centers) (I)

Territorial management (City halls, civic centers, cultural centers) (II)

Cultural industries (companies, edition…)

The programme is intended for professionals interested in adquiring knowledge and skills in the field of cultural management. Applicants must have a university degree in related subjects which demonstrate experience in the field of culture.

Successful completion of this programme of 30 credits entitles for obtaining the certificate of Postgraduate diploma in Design of Cultural Projects.

Direction, coordination and invited professors

Lluís Bonet

Professor at the Department of Economics of the University of Barcelona.

Academic director at the Postgraduate course in Design of Cultural Projects.

Àngel Mestres

Director at Trànsit Projectes.

Academic coordinator at the Postgraduate course in Design of Cultural Projects.

Herman Bashiron Mendolicchio

Expert on Cultural Mobility, Contemporary Art and International Cultural Cooperation.

Academic coordinator at the Postgraduate diploma in Design of cultural projects (online version)

Jordi Fàbregas

Consultant and project manager at Trànsit Projectes.

Academic tutor the Postgraduate diploma in Design of cultural projects

Isona Admetlla

Cultural Manager. Office Manager at Berlinale-World Cinema Fund.

Blended

Jordi Baltà

Consultant and researcher specialized in cultural management and policies.

Joaquina Bobes

Consultant at ARTImetria.

Blended

Tino Carreño

Professor at Department of Economics of the University of Barcelona and expert in management and production of music and performing arts festivals.

Internship coordinator at the Postgraduate course in Design of Cultural Projects.

Ramon Castells

Professor at the Department of Economics of the University of Barcelona and Director of Studies at Consell Nacional de la Cultura i de les Arts.

Jaume Colomer

Professor at the Department of Theory and History of Education of the University of Barcelona and cultural consultant specialized in performing arts.

blended

Xavier Cubeles

Head of the Laboratory of Economics of Culture & Tourism,
Barcelona Media.

blended

Albert de Gregorio

Professor at the Department of Economics of the University of Barcelona and Occupation, Business and Tourism Manager at Barcelona City Council.

Antoni Laporte

Director at ARTImetria.

Blended

Gemma Lladós

Head of Administration at Trànsit projectes.

Valenti Oviedo

Director of the Institut de Cultura de Barcelona.

Blended

Andreu Puig

Administrator of the Museu d’Història de Barcelona.

Xavier Roigé

Professor at the Department of History and Archaeology of the University of Barcelona.

Blended

Pep Salazar

Executive director at OFFF Festival.

Blended

Xavier Torrens

Professor at the Department of Constitutional Law, Political and Administration Science, State Ecclesiastical Law and Philosophy of Law of the University of Barcelona.

Jordi Tresserras

Professor at the Department of History and Archaeology of the University of Barcelona and Expert on Cultural Tourism. Director at IBERTUR and of the LABPATC of the University of Barcelona.

Academic coordinator at the Postgraduate course in Design of Cultural Projects.

Blended

Anna Villarroya

Professor at the Department of Economics of the University of Barcelona.

Xavier Urbano

Membre de la Cooperativa Quesoni

Mario Hinojos

Periodista cultural i continguts audiovisuals

Sandra Costa

La Costa Comunicació

Ramon Sangüesa

Director Equipo Cafeína

Calendar

Course calendar

ON-SITE LEARNING VERSION

Teaching periode: from 19th of Octuber 2022 to 30th of Juny 2023.
Schedule: Mondays and Wednesdays from 16:00 to 20h.
Pre-enrolment: Until 26th of September 2022
Location: IL3 building of the University of Barcelona, C/ Ciutat de Granada, 131, 08018 Barcelona (location).

BLENDED LEARNING VERSION

Teaching periode: from Octuber 2022 to July 2023.
On-site teaching: 2 intensive weeks, from the 14th until 27th of January
Pre-enrolment: Until 26th of September 2022
Location: IL3 building of the University of Barcelona, C/ Ciutat de Granada, 131, 08018 Barcelona (location).

The organisation reserves the right to modify the scheduled dates. In this case, the secretary’s office will notify all participants as soon as possible.

Pre-signup and enrollment

Name*

Surname*

E-mail*

Phone number*

Course type*

Country*

Province

Professional sector*

Occupation*

Comments

I agree to the terms and conditions

I wish to receive commercial offers from Institut de Formació Continue regarding education

* Required fields