{"id":11729,"date":"2018-02-26T10:36:22","date_gmt":"2018-02-26T10:36:22","guid":{"rendered":"http:\/\/www.ub.edu\/cultural?p=11729"},"modified":"2018-06-18T11:41:53","modified_gmt":"2018-06-18T11:41:53","slug":"patrimonio-cultural-tangible-retos-y-estrategias-de-gestion-de-maria-camila-chaparro","status":"publish","type":"post","link":"https:\/\/www.ub.edu\/cultural\/patrimonio-cultural-tangible-retos-y-estrategias-de-gestion-de-maria-camila-chaparro\/","title":{"rendered":"Patrimoni cultural tangible &#8211; Reptes i estrat\u00e8gies de gesti\u00f3 de Maria Camila Chaparro"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>Patrimonio cultural tangible &#8211; Retos y estrategias de gesti\u00f3n<\/em> de <a href=\"https:\/\/www.linkedin.com\/in\/maria-camila-chaparro-bejarano-0a310b15b\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Maria Camila Chaparro<\/strong><\/a> del M\u00e1ster Universitario en Gesti\u00f3n Cultural<\/p>\n<p style=\"text-align: justify;\">El patrimoni tangible \u00e9s patrimoni d&#8217;hist\u00f2ric fonamental per la identitat i mem\u00f2ria de la societat. La salvaguarda d&#8217;aquests valors i b\u00e9ns culturals \u00e9s essencial per garantir la transmissi\u00f3 de costums i valors, promoure la cohesi\u00f3 social i enfrontar la homogene\u00eftzaci\u00f3. No obstant aix\u00f2, en les \u00faltimes d\u00e8cades des de la perspectiva de les ciutats creatives i l&#8217;economia taronja, es percep una inclinaci\u00f3 a nous sectors culturals que s\u00f3n m\u00e9s propers als interessos de la societat i al benefici econ\u00f2mic, tant en continguts, mitjans i formes de consum. El repte del patrimoni cultural material rau en superar la noci\u00f3 de ser un patrimoni est\u00e0tic, avorrit i d&#8217;elit. Per aix\u00f2 \u00e9s fonamental entendre que el patrimoni \u00e9s canviant i \u00e9s interpretat d&#8217;acord a les condicions de cada \u00e8poca de la societat i, per tant, s&#8217;ha d&#8217;adaptar i integrar les din\u00e0miques socials contempor\u00e0nies relacionant-se amb els interessos, formes de consum, tecnologia i mitjans actuals, per d&#8217;aquesta manera acostar-se a nous p\u00fablics i ampliar el seu abast.<\/p>\n<p style=\"text-align: justify;\">Llegir el text complet\u00a0<a href=\"http:\/\/www.ub.edu\/cultural\/wp-content\/uploads\/2018\/03\/Chaparro-Camila.-Patrimonio-cultural-tangible.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patrimonio cultural tangible &#8211; Retos y estrategias <a href=\"https:\/\/www.ub.edu\/cultural\/patrimonio-cultural-tangible-retos-y-estrategias-de-gestion-de-maria-camila-chaparro\/\"><\/a><\/p>\n","protected":false},"author":2,"featured_media":11466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[314],"tags":[],"class_list":["post-11729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assaigs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - 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