{"id":1144,"date":"2025-03-20T12:50:17","date_gmt":"2025-03-20T12:50:17","guid":{"rendered":"https:\/\/www.ub.edu\/cuvicom\/?p=1144"},"modified":"2025-03-21T10:46:46","modified_gmt":"2025-03-21T10:46:46","slug":"participamos-en-comred","status":"publish","type":"post","link":"https:\/\/www.ub.edu\/cuvicom\/2025\/03\/20\/participamos-en-comred\/","title":{"rendered":"Participamos en COMRED"},"content":{"rendered":"

\"\"<\/p>\n

Desde el proyecto CUVICOM<\/a>, participamos en el VI Congreso Internacional de Comunicaci\u00f3n y Redes en la Sociedad de la Informaci\u00f3n (COMRED)<\/a>, que se celebr\u00f3 entre el 19 y el 21 de marzo en la Universidad de Sevilla. En este congreso, Diana Baja\u00f1a, investigadora predoctoral de CUVICOM, junto con Mari V\u00e1llez IP del proyecto, Raquel Escandell, profesora de la Universidad de Alicante y miembro tambi\u00e9n de CUVICOM, y Ruben Alcaraz, profesor de la FIMA, presentaron la comunicaci\u00f3n titulada \u00abVisualizaciones de datos y optimizaci\u00f3n en buscadores: M\u00e9todo y evaluaci\u00f3n en cibermedios\u00bb<\/a>.<\/p>\n

La presentaci\u00f3n analiz\u00f3 c\u00f3mo las visualizaciones de datos narrativas son fundamentales para la comunicaci\u00f3n de informaci\u00f3n compleja de manera clara y atractiva en los cibermedios. Sin embargo, su impacto depende en gran medida de su visibilidad en los resultados de b\u00fasqueda y en las redes sociales. Para mejorar esta visibilidad, el estudio propuso un m\u00e9todo de optimizaci\u00f3n SEO, dise\u00f1ando 34 indicadores basados en investigaciones previas y en las recomendaciones de los motores de b\u00fasqueda.<\/p>\n

Para probar este m\u00e9todo, se analizaron los productos ganadores de los Premios Malofiej 2020 y 2021. Los resultados mostraron la efectividad del m\u00e9todo, destacando factores como la experiencia, el conocimiento, la autoridad y la confianza (EEAT), as\u00ed como la calidad del contenido. Sin embargo, tambi\u00e9n se identificaron \u00e1reas de mejora, como el uso de palabras clave, metadescripciones y textos alternativos, elementos esenciales para aumentar la visibilidad y el alcance de los contenidos de fuentes de confianza.<\/p>\n

Esta investigaci\u00f3n es una nueva aportaci\u00f3n de CUVICOM al campo de la comunicaci\u00f3n digital, cuyo objetivo es mejorar las estrategias de optimizaci\u00f3n y visibilidad de los cibermedios, contribuyendo as\u00ed al desarrollo de la comunicaci\u00f3n en redes y a la difusi\u00f3n de contenidos de calidad.<\/p>\n","protected":false},"excerpt":{"rendered":"

Desde el proyecto CUVICOM, participamos en el VI Congreso Internacional de Comunicaci\u00f3n y Redes en la Sociedad de la Informaci\u00f3n (COMRED), que se celebr\u00f3 entre el 19 y el 21 de marzo en la Universidad de Sevilla. En este congreso, Diana Baja\u00f1a, investigadora predoctoral de CUVICOM, junto con Mari V\u00e1llez IP del proyecto, Raquel Escandell, […]<\/p>\n","protected":false},"author":1,"featured_media":1147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visibilidad"],"yoast_head":"\nParticipamos en COMRED - Curaci\u00f3n, Visualizaci\u00f3n y Visibilidad en la Comunicaci\u00f3n Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ub.edu\/cuvicom\/2025\/03\/20\/participamos-en-comred\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Participamos en COMRED - Curaci\u00f3n, Visualizaci\u00f3n y Visibilidad en la Comunicaci\u00f3n Digital\" \/>\n<meta property=\"og:description\" content=\"Desde el proyecto CUVICOM, participamos en el VI Congreso Internacional de Comunicaci\u00f3n y Redes en la Sociedad de la Informaci\u00f3n (COMRED), que se celebr\u00f3 entre el 19 y el 21 de marzo en la Universidad de Sevilla. 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