What you will learn

Skills in the analysis and appraisal of professional approaches and profiles, and practical expertise through the course's work placement.

Innovative and creative skills in advertising and public relations.

Ability in research and working procedures that can enable clients' needs to become communication solutions.

An understanding of the challenges facing advertising professionals and of the features that constitute potential communication systems.

A strategic approach to market realities, forecasting methods to anticipate change, methods for identifying key issues or difficulties, and problem solving tecniques.

Effective communication skills and initiative in teamwork and decision making.

Competence in foreign languages, especially English.

Marketing skills and abilities in the evaluation of marketing initiatives,

Familiarity with the uses of ICT in marketing and publicity.

What you will need

The intermediate level of English referred to as B2 (Vantage) in the Council of Europe's Common European Framework of Reference for Languages (CEFR).

Admission for students with studies completed outside Spain.

Applicants holding higher educational qualifications from a university outside Spain should consult the page Admission with foreign qualifications to find out about specific admission requirements.