Universitat de Barcelona

Sport Business Management


The master's degree in Sport Business Management is designed to provide students from different fields of study related to economics and sport with the skills to become business leaders in the sector. Students who successfully complete the programme will be capable of managing public and private sports enterprises and will have the technical knowledge for solid, effective professional practice. The degree programme also aims to foster an entrepreneurial spirit for the creation of new companies linked to this sector.
Upon completion of the programme, students will understand the key factors involved in the management of a private or public sports business.
The following university departments are involved in teaching the programme:
  • Department of Economics and Business Organization
  • Department of Accounting
  • Department of Sociology and Organizational Analysis
  • Department of Administrative Law and Procedural Law
  • Department of Mercantile Law, Labour Law and Social Security Law
  • Department of Social Psychology
  • Department of Econometrics, Statistics and Spanish Economy

The University of Barcelona also offers a UB-specific master's degree in Financial Management of Sports Organizations, intended for general sports professionals.

Learning objectives

The main objective of this programme is to train students from diverse academic backgrounds in sports-related economics, as preparation for management roles in sports businesses and organizations operating within different areas and sectors of the economy. This entails gaining in-depth knowledge of business management, and advanced knowledge and understanding of the theoretical and practical aspects of sports business management. To this end, the course provides the requisite knowledge of accounting and finances and the regulatory framework governing business activities in the sports industry, and draws attention to the importance of social responsibility and ethics in business-related decision making. It also includes training in marketing, which is a vital tool for the development of corporate image and market positioning. Other key topics are the organization of sports events, sponsorship, advertising and public relations. Ultimately, graduates will acquire the capacity to apply and integrate their knowledge in any environment, including multidisciplinary contexts.

Basic Information

Number of ECTS credits awarded:
Language(s) of instruction:
 Spanish: 80%, English: 20%
Number of places available:
Approximate price:
 27,67 euros per credit (82 euros for students who are not EU or China nationals and do not currently reside in Spain). Fees for the academic year 2022-2023.
Faculty or school:
  Faculty of Economics and Business
Master's degree course homepage:
  Master's degree course homepage

Recommended applicant profile

The master's degree in Sport Business Management is primarily addressed to candidates who have completed a sport-related bachelor's degree or equivalent undergraduate degree and wish to acquire further knowledge of sport business management, and those that have studied business management and wish to specialize in the management of sports businesses.
The degree has been designed to accommodate students admitted via both of these pathways: one for students with degree in physical activity and sport (such as the bachelor's degree in Physical Activity and Sports Sciences), and one for students with degrees in business administration and management.
In addition to applicants with knowledge of economics, business and sport, the master's degree is designed for those with degrees in technical and scientific disciplines who have an entrepreneurial interest in the sector.
This programme generally takes on a high percentage of students with backgrounds in fields related to physical activity who have no prior studies in business management. Candidates are expected to acquire this knowledge before starting the course by completing the relevant bridging subjects.

Admission requirements

In accordance with Article 16 of Royal Decree 1393/29 October 2007, students must hold one of the following qualifications to access university master's degree courses:
  • An official Spanish degree.
  • A degree issued by a higher education institution within the European Higher Education Area framework that authorizes the holder to access university master's degree courses in the country of issue.
  • A qualification from outside the framework of the European Higher Education Area. In this case, the qualification should be recognized as equivalent to an official Spanish degree. If it is not recognized, the University of Barcelona shall verify that it corresponds to a level of education that is equivalent to official Spanish degrees and that it authorizes the holder to access university master's degree courses in the country of issue. Admission shall not, in any case, imply that prior qualifications have been recognized as equivalent to a Spanish master's degree and does not confer recognition for any purposes other than that of admission to the master's degree course.

Specific requirements

Applications will be accepted from any candidate in possession of the necessary qualifications to enrol in a university master's degree in Spain, according to the current regulations. Students must also be able to demonstrate a good level of Spanish and English (equivalent to B1 in the Common European Framework of Reference for Languages).
Students with no previous training in business administration and management, and specifically candidates with backgrounds in physical activity and sport, must complete the following bridging subjects:
  • Basic Accounting (2.5 credits)
  • Organizational Design and Managerial Skills (2.5 credits)
  • Financing of Sport (2.5 credits)

Candidates that have already acquired this knowledge through the completion of an undergraduate or bachelor's degree in business administration and management or related areas are not required to take the bridging subjects.
Once the admission period has closed, the Master's Degree Committee will evaluate each successful candidate's prior training to ensure that they have a minimum level of knowledge equivalent to the bridging subjects (in which case they will not be required). Successful candidates may therefore be asked to complete one or more of the bridging subjects if it considered necessary.
Students required to take bridging subjects may complete during the academic year alongside the standard master's degree subjects.

Skills and competences

Basic and general

On completion of the master's degree, students will be able to:
  • Apply the knowledge acquired to problem-solving in new or relatively unknown environments.
  • Integrate knowledge and formulate judgments based on incomplete or limited information, giving due consideration to the social and ethical responsibilities involved in proposing solutions in each case.
  • Display the creativity and entrepreneurial skills to conceive, design and manage projects.
  • Lead teams and achieve specific objectives as part of business projects.
  • Assume leadership and management responsibilities in competitive global environments and exercise the capacity to negotiate and reach agreements with the various agents involved in sports business.


On completion of the master's degree, students will be able to:
  • Prepare texts and reports, projects and other types of work on commercial research and marketing strategies.
  • Interpret operating results and evaluate strategies to optimize the results of sports organizations and to be accountable to wider society.
  • Make decisions in order to solve problems related to the sports industry and implement systems for monitoring the operation of a sports business.
  • Structure an organization and provide clear explanations of how it should operate.
  • Understand the legal framework applicable to sports activities, using this knowledge to increase levels of efficiency.
  • Manage the merchandising of sporting goods, including the development of strategies, marketing plans and sales campaigns.
  • Create and organize sports products or events effectively and cost-efficiently.

  • Pre-enrolment calendar

    The pre-enrolment period opens as of January and closes, at the latest, in September. Each centre and each master's degree can establish their specific periods within this general period.

    First period (extraordinary, aimed at foreign students with scholarships or extraordinary situations)
    Pre-registration: from mid-January to March 19, 2022
    Resolution: March 25 (*)

    Second period (ordinary)
    Pre-registration: from March 28 to June 10, 2022
    Resolution: June 15 (*)

    Third period (ordinary)
    Pre-registration: from June 15 to July 22, 2022
    Resolution: July 25 (*)

    Fourth period (extraordinary, depending on available places)
    Pre-registration: from July 26 to September 9, 2022
    Resolution: September 14

    • Pre-enrolment fee: A pre-enrolment fee of 30,21 euros is charged. Students who apply to more than one master's degree must pay the fee for each pre-enrolment request. Pre-enrolment requests cannot be processed until this fee has been paid.Fees will only be refunded if the master's degree in question is suspended.
    • Reserved places: A maximum of 5% of the new places of the master's degree are reserved for students who meet the general and specific access requirements and accredit the recognition of a degree of disability equal to or greater than 33%.

    Closed Pre-enrolment

    Required documentation

    Where to submit the documentation:
    Master's and Doctoral Office
    Faculty of Economics and Business
    Master's degree in Sport Business Management
    Diagonal, 696
    08034 Barcelona
    (+34) 934 039 837 / 934 039 838
    Office hours: Monday to Friday, 10am to 1.30pm and 4pm to 7pm.
    Email: omd.eco@ub.edu

    Selection criteria

    Applications from candidates who meet the general admission requirements will be evaluated on the basis of the following criteria, listed in order of priority weighting:
    • Strength of academic record from previous studies (40%).
    • Proximity of previous studies to the content of the master's degree (20%). The preferred degrees for admission to this master's degree are the official bachelor's degrees in Business Management and Administration, Physical Activity and Sports Sciences, Economics, Law, and Social Sciences.
    • Curriculum vitae (20%).
    • Statement of interest (10%).
    • Experience in the sports sector (10%).

    Previous studies are evaluated on the basis of each candidate's academic record. If deemed necessary, the Admissions Committee reserves the right to request additional documentation from candidates (including letters of recommendation) or a personal interview. The interview and overall evaluation of each candidate's academic and professional background are designed to provide sufficient information to assess his or her degree of intellectual and personal maturity and potential to make the most of the programme.


    Applications are considered by the Admissions Committee for the master's degree. Students will be notified by email of the success or failure of their application by the date indicated in the pre-enrolment calendar. Candidates may appeal or request a review of the decision within 10 days following receipt of notification by the Admissions Committee.


    Enrolment period: pending approval of the general University of Barcelona academic calendar.

    Closed Enrolment