Universitat de Barcelona

Tourism Business Management


you will develop the necessary skills to lead tourism companies and projects in their adaptation to change, resulting from digitalization, sustainability, and innovation. You will learn the hard and soft skills to adapt to these changes and create memorable experiences.
At CETT-UB, we understand the challenges facing the tourism sector. Despite being an industry that contributes 10.3% of gross domestic product (GDP) globally, the rapid evolution of the tourism market, coupled with a highly competitive environment, the concern for sustainability, and the emergence of new business models, require a change in all its actors.
In this context, the strategic management of tourism companies needs new professionals. Executives capable of playing a disruptive, creative, and analytical leadership role.

The master's degree has three specialization routes that will allow you to delve into different areas according to your interests and motivations.

As a CETT student you will enjoy all the advantages that the school offers you as well as those of the UB: an extensive catalog of databases to consult documents, reports and scientific articles, among others. You will also have free access to the entire digital library of resources of the World Tourism Organization.

The master's program helps develop the leadership skills needed to effectively manage company projects in the touristic sector. The methodology and the teaching staff will give you a unique opportunity to develop the business skills that better adapt to the current and future trends of the touristic market.

Learning objectives

- Internalize business management models based on sustainable criteria in the social, economic, and environmental fields.
- Make strategic decisions in dynamic and agile contexts.
- Make the most of the opportunities offered by digitalization.

Basic Information

Number of ECTS credits awarded:
Number of places available:
 125 of face-to-face learning and 50 of blended learning
Faculty or school:
  University School of Hotel Management and Tourism CETT (affiliated center)
Master's degree course homepage:
  Master's degree course homepage

Recommended applicant profile

  1. Executives, managers, and professionals who hold business management positions
  2. Entrepreneurs and business owners in the tourism sector
  3. Entrepreneurs
  4. University graduates


That is why the recommended access profile for prospective students of the official master's degree in Tourism Business Management is:

  • Have basic knowledge in tourism business management.
  • Have empathy and willingness to work in a team.
  • To have a high ethical sense.
  • To have analytical and organizational skills.
  • Have critical and reflective capacity.
  • Have an adequate level of languages, essential for training and your professional career.
  • Be able to study the dynamics of the sector internationally.

Admission requirements

According to the Royal Decree 1393/2007, article 16, established on October 29th, in order to access the university master's degree studies, applicants must have one of the following degrees:

  • A Spanish university degree studies.
  • A degree issued by an EHEA educational institution that allows, in the country of issuance, the access to a university master's degree.
  • A degree issued outside EHEA. In this case, it is a requirement to be in possession of either an officially recognized studies' degree from a Spanish university or the previous authorization by the University of Barcelona in that identifies the studies as equivalent to a Spanish university degree that allows, in the country of issuance, the access to a university master's degree. The acceptance to university master's degree studies does not imply the homologation of the previous degree nor the recognition in any other regards than the ability to apply to the master's.

Specific requirements

• Associate's Degree in Tourism or the corresponding Technician in Tourism Companies and Activities degree
No complementary training required

• Degree in Public Relations and Communications and similar degrees
The established complementary training is required; courses belonging to the Tourism Degree at the EUHT CETT-UB.

Courses established as complementary training for the master's: Strategic and Operational Marketing 6 ECTS and Economic and Financial Management in Tourism Companies 6 ECTS.

Skills and competences

  • Ability to define the strategies necessary for achieving the objectives derived from the company's analysis, the environment, and the market.
  • Ability to design and implement business strategies that respond to the new needs of businesses and organizations in the sector.
  • Ability to incorporate new information and communication technologies to develop new management and marketing models that strengthen tourism businesses and organizations' competitiveness.
  • Ability to optimize the management of economic-financial and human resources of the tourism projects undertaken.
  • Ability to establish sustainable development strategies in tourism companies and destinations, with the incorporation of environmental variables.
  • Ability to develop the digital skills necessary for information management in the field of business management.

Pre-enrolment calendar

The pre-enrolment period opens as of January and closes, at the latest, in September. Each centre and each master's degree can establish their specific periods within this general period.

  • Pre-enrolment fee: A pre-enrolment fee of 30,21 euros is charged. Students who apply to more than one master's degree must pay the fee for each pre-enrolment request. Pre-enrolment requests cannot be processed until this fee has been paid.Fees will only be refunded if the master's degree in question is suspended.
  • Reserved places: A maximum of 5% of the new places of the master's degree are reserved for students who meet the general and specific access requirements and accredit the recognition of a degree of disability equal to or greater than 33%.


Selection criteria

Students that, once informed, choose to proceed with admission must follow this procedure:

  1. Submit the application form hosted in the CETT-UB website: Via the application form, where all the information must be submitted, as well as the required documents in order to be considered for admission: resume/CV and transcripts (information that will be verified by the Admissions Committee).
  2. Language test: The admissions process requires the completion of a language test in order to validate the candidate's knowledge of the language in which the degree will be taught. The number of students that come from countries that do not speak Spanish natively has increased over the years. For a correct development of the classes, it is indispensable to have knowledge of the Spanish language at a certain oral and written level. It's for this reason that, before admission, candidates that come from a country that does not speak Spanish natively must pass a test that will certify their language level.

The test has the following parts:

  • Oral Expression and Understanding (60%)
  • Written Expression and Understanding (40%)


The student, with the aforementioned information, will proceed to the administrative process of the enrolment with the assessment of the secretary's office.