{"id":1615,"date":"2026-01-19T12:51:35","date_gmt":"2026-01-19T12:51:35","guid":{"rendered":"https:\/\/www.ub.edu\/fintech\/?p=1615"},"modified":"2026-01-19T12:51:38","modified_gmt":"2026-01-19T12:51:38","slug":"la-ia-transforma-el-sector-bancario-mayor-eficiencia-atencion-al-cliente-autoservicio-y-personalizacion","status":"publish","type":"post","link":"https:\/\/www.ub.edu\/fintech\/la-ia-transforma-el-sector-bancario-mayor-eficiencia-atencion-al-cliente-autoservicio-y-personalizacion\/","title":{"rendered":"La IA transforma el sector bancario: mayor eficiencia, atenci\u00f3n al cliente, autoservicio y personalizaci\u00f3n"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1007\" height=\"517\" src=\"https:\/\/www.ub.edu\/fintech\/wp-content\/uploads\/2026\/01\/image-1.png\" alt=\"\" class=\"wp-image-1616\" srcset=\"https:\/\/www.ub.edu\/fintech\/wp-content\/uploads\/2026\/01\/image-1.png 1007w, https:\/\/www.ub.edu\/fintech\/wp-content\/uploads\/2026\/01\/image-1-300x154.png 300w, https:\/\/www.ub.edu\/fintech\/wp-content\/uploads\/2026\/01\/image-1-768x394.png 768w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p>Dami\u00e0 Rey (Director de los M\u00e1ster Fintech &amp; Inteligencia Artificial) reflexiona sobre las mejoras de la IA en el sector bancario:<\/p>\n\n\n\n<p>Articulo completo:&nbsp;<a href=\"https:\/\/amp.elperiodico.com\/es\/economia\/20260119\/ia-transforma-sector-bancario-eficiencia-atencion-cliente-125628236\">https:\/\/amp.elperiodico.com\/es\/economia\/20260119\/ia-transforma-sector-bancario-eficiencia-atencion-cliente-125628236<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dami\u00e0 Rey (Director de los M\u00e1ster Fintech &amp; Inteligencia Artificial) reflexiona sobre las mejoras de la IA en el sector bancario: Articulo completo:&nbsp;https:\/\/amp.elperiodico.com\/es\/economia\/20260119\/ia-transforma-sector-bancario-eficiencia-atencion-cliente-125628236<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1615","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - 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Universidad de Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-19T12:51:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T12:51:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ub.edu\/fintech\/wp-content\/uploads\/2026\/01\/image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1007\" \/>\n\t<meta property=\"og:image:height\" content=\"517\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"damiarey@gmail.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"damiarey@gmail.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ub.edu\/fintech\/la-ia-transforma-el-sector-bancario-mayor-eficiencia-atencion-al-cliente-autoservicio-y-personalizacion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ub.edu\/fintech\/la-ia-transforma-el-sector-bancario-mayor-eficiencia-atencion-al-cliente-autoservicio-y-personalizacion\/\"},\"author\":{\"name\":\"damiarey@gmail.com\",\"@id\":\"https:\/\/www.ub.edu\/fintech\/#\/schema\/person\/9bf9ad49244e9baf64cf920def3a96db\"},\"headline\":\"La IA transforma el sector bancario: mayor eficiencia, atenci\u00f3n al cliente, autoservicio y personalizaci\u00f3n\",\"datePublished\":\"2026-01-19T12:51:35+00:00\",\"dateModified\":\"2026-01-19T12:51:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ub.edu\/fintech\/la-ia-transforma-el-sector-bancario-mayor-eficiencia-atencion-al-cliente-autoservicio-y-personalizacion\/\"},\"wordCount\":48,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ub.edu\/fintech\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ub.edu\/fintech\/la-ia-transforma-el-sector-bancario-mayor-eficiencia-atencion-al-cliente-autoservicio-y-personalizacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ub.edu\/fintech\/wp-content\/uploads\/2026\/01\/image-1.png\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.ub.edu\/fintech\/la-ia-transforma-el-sector-bancario-mayor-eficiencia-atencion-al-cliente-autoservicio-y-personalizacion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ub.edu\/fintech\/la-ia-transforma-el-sector-bancario-mayor-eficiencia-atencion-al-cliente-autoservicio-y-personalizacion\/\",\"url\":\"https:\/\/www.ub.edu\/fintech\/la-ia-transforma-el-sector-bancario-mayor-eficiencia-atencion-al-cliente-autoservicio-y-personalizacion\/\",\"name\":\"La IA transforma el sector bancario: mayor eficiencia, atenci\u00f3n al cliente, autoservicio y personalizaci\u00f3n - 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