{"id":3063,"date":"2025-02-04T14:03:07","date_gmt":"2025-02-04T14:03:07","guid":{"rendered":"https:\/\/www.ub.edu\/gapp\/?page_id=3063"},"modified":"2025-12-03T12:41:00","modified_gmt":"2025-12-03T12:41:00","slug":"heritage-digitalization","status":"publish","type":"page","link":"https:\/\/www.ub.edu\/gapp\/recerca\/heritage-digitalization\/","title":{"rendered":"Heritage digitalization"},"content":{"rendered":"

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\u00a0Heritage digitalization<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.8.1″ _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.9.4″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb background_color=\u00bb#0B280B\u00bb text_orientation=\u00bbcenter\u00bb width=\u00bb40px\u00bb module_alignment=\u00bbleft\u00bb min_height=\u00bb40px\u00bb animation_style=\u00bbzoom\u00bb custom_css_main_element=\u00bbdisplay:flex;||flex-direction: column;||justify-content: center;\u00bb border_radii=\u00bbon|100%|100%|100%|100%\u00bb]<\/p>\n

CAT<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.4″ _module_preset=\u00bbdefault\u00bb]<\/p>\n

La digitalitzaci\u00f3 del patrimoni: un estudi sobre les estrat\u00e8gies digitals en llocs Patrimoni Mundial de Catalunya<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.8.2″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb background_color=\u00bb#0B280B\u00bb text_orientation=\u00bbcenter\u00bb width=\u00bb40px\u00bb module_alignment=\u00bbleft\u00bb min_height=\u00bb40px\u00bb animation_style=\u00bbzoom\u00bb custom_css_main_element=\u00bbdisplay:flex;||flex-direction: column;||justify-content: center;\u00bb border_radii=\u00bbon|100%|100%|100%|100%\u00bb]<\/p>\n

ES<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.4″ _module_preset=\u00bbdefault\u00bb]<\/p>\n

La digitalizaci\u00f3n del patrimonio: un estudio sobre las estrategias digitales en sitios Patrimonio Mundial de Catalu\u00f1a\u00a0<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.8.2″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb background_color=\u00bb#0B280B\u00bb text_orientation=\u00bbcenter\u00bb width=\u00bb40px\u00bb module_alignment=\u00bbleft\u00bb min_height=\u00bb40px\u00bb animation_style=\u00bbzoom\u00bb custom_css_main_element=\u00bbdisplay:flex;||flex-direction: column;||justify-content: center;\u00bb border_radii=\u00bbon|100%|100%|100%|100%\u00bb]<\/p>\n

EN<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.4″ _module_preset=\u00bbdefault\u00bb]<\/p>\n

The Digitalization of Heritage: A Study on Digital Strategies in World Heritage Sites in Catalonia<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.8.0″ _module_preset=\u00bbdefault\u00bb][et_pb_row column_structure=\u00bb1_3,1_3,1_3″ _builder_version=\u00bb4.9.4″ _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.9.4″ _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.9.4″ _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb background_color=\u00bb#0B280B\u00bb text_orientation=\u00bbcenter\u00bb width=\u00bb40px\u00bb module_alignment=\u00bbleft\u00bb min_height=\u00bb40px\u00bb animation_style=\u00bbzoom\u00bb custom_css_main_element=\u00bbdisplay:flex;||flex-direction: column;||justify-content: center;\u00bb border_radii=\u00bbon|100%|100%|100%|100%\u00bb]<\/p>\n

CAT<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.4″ _module_preset=\u00bbdefault\u00bb]<\/p>\n

El turisme cultural ha experimentat transformacions significatives a causa de la globalitzaci\u00f3, la digitalitzaci\u00f3 i la pand\u00e8mia de COVID-19. Dins del turisme cultural, els llocs declarats Patrimoni Mundial per la UNESCO exerceixen un paper clau en la interpretaci\u00f3 i difusi\u00f3 del patrimoni. Aquesta recerca analitza les estrat\u00e8gies digitals implementades en tres llocs de Catalunya: la Casa\u00a0<\/span>Batll\u00f3<\/span>, la Sagrada Fam\u00edlia i el Vall de Bo\u00ed. Aquestes ubicacions han integrat tecnologies com la realitat augmentada, recorreguts virtuals i mitjans interactius per a millorar l’experi\u00e8ncia del visitant. A trav\u00e9s d’un enfocament mixt\u2014combinant enquestes a visitants, entrevistes i an\u00e0lisis de comportament\u2014s’examina com diferents perfils de p\u00fablic interactuen amb el contingut digital, la seva percepci\u00f3 d’autenticitat i l’efectivitat d’aquestes eines en la interpretaci\u00f3 patrimonial. En comparar experi\u00e8ncies entre els llocs, aquest estudi busca identificar bones pr\u00e0ctiques i proposar recomanacions per a optimitzar les estrat\u00e8gies digitals en el turisme cultural, promovent un major comprom\u00eds i accessibilitat.<\/span><\/p>\n

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ES<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.4″ _module_preset=\u00bbdefault\u00bb]<\/p>\n

El turismo cultural ha experimentado transformaciones significativas debido a la globalizaci\u00f3n, la digitalizaci\u00f3n y la pandemia de COVID-19. Dentro del turismo cultural, los sitios declarados Patrimonio Mundial por la UNESCO desempe\u00f1an un papel clave en la interpretaci\u00f3n y difusi\u00f3n del patrimonio. Esta investigaci\u00f3n analiza las estrategias digitales implementadas en tres sitios de Catalu\u00f1a: la Casa Batll\u00f3, la Sagrada Familia y el Vall de Bo\u00ed. Estas ubicaciones han integrado tecnolog\u00edas como la realidad aumentada, recorridos virtuales y medios interactivos para mejorar la experiencia del visitante. A trav\u00e9s de un enfoque mixto\u2014combinando encuestas a visitantes, entrevistas y an\u00e1lisis de comportamiento\u2014se examina c\u00f3mo distintos perfiles de p\u00fablico interact\u00faan con el contenido digital, su percepci\u00f3n de autenticidad y la efectividad de estas herramientas en la interpretaci\u00f3n patrimonial. Al comparar experiencias entre los sitios, este estudio busca identificar buenas pr\u00e1cticas y proponer recomendaciones para optimizar las estrategias digitales en el turismo cultural, promoviendo un mayor compromiso y accesibilidad.<\/p>\n

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EN<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.4″ _module_preset=\u00bbdefault\u00bb]<\/p>\n

Cultural tourism has evolved significantly, influenced by factors such as globalization, digital transformation, and the COVID-19 pandemic. Within cultural tourism, World Heritage Sites play a key role in fostering engagement and understanding of heritage. This research examines the digital strategies implemented in three UNESCO-listed sites in Catalonia: Casa Batll\u00f3, La Sagrada Familia, and the Vall de Bo\u00ed. These sites have adopted technologies such as augmented reality, virtual tours, and interactive media to enhance visitor experiences. Through a mixed-methods approach\u2014combining visitor surveys, interviews, and behavioral analysis\u2014this study explores how different visitor profiles engage with digital content, their perceptions of authenticity, and the effectiveness of these tools in heritage interpretation. By comparing experiences across sites, this research aims to identify best practices and propose recommendations for optimizing digital strategies in cultural heritage tourism, ultimately fostering deeper visitor engagement and accessibility.<\/p>\n

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Imagen de video mapping de Taull en www.vallboi.cat<\/p>\n

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Foto: Iglesia rom\u00e1nica de Sant Climent de Taull. Por KarSol en escapadarural.com<\/p>\n

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