{"id":2914,"date":"2018-11-23T11:32:06","date_gmt":"2018-11-23T11:32:06","guid":{"rendered":"https:\/\/www.masterdireccioncomercialub.es\/?page_id=2914"},"modified":"2025-02-20T15:43:59","modified_gmt":"2025-02-20T14:43:59","slug":"metodologia","status":"publish","type":"page","link":"https:\/\/www.ub.edu\/mastercustomerexperience\/metodologia\/","title":{"rendered":"Metodolog\u00eda"},"content":{"rendered":"<p>[vc_row][vc_column][stm_title title_tag=&#8221;div&#8221; title_color=&#8221;custom&#8221; page_title_enable=&#8221;true&#8221; title_font_size=&#8221;36px&#8221; title_line_height=&#8221;54px&#8221; title_color_custom=&#8221;#000000&#8243; title_margin_b=&#8221;21px&#8221; title_margin_t=&#8221;17px&#8221; title=&#8221;Metodolog\u00eda&#8221;][\/stm_title][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<span style=\"font-family: 'Work Sans', sans-serif; font-size: 15px; line-height: 30px;\">El M\u00e1ster en Direcci\u00f3n del Customer Experience, Retail y E-commerce de la Universitat de Barcelona ofrece una metodolog\u00eda exclusiva orientada a la participaci\u00f3n de los alumnos. El m\u00e1ster busca cumplir con las expectativas de los estudiantes mediante ejercicios pr\u00e1cticos, visitas a empresas, debates internos y mucho m\u00e1s:<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][stm_single_image img_alignment=&#8221;center&#8221; img_responsive_enable=&#8221;true&#8221; img_id=&#8221;3405&#8243;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column css=&#8221;.vc_custom_1542973901035{padding-left: 50px !important;background-color: #ffffff !important;}&#8221;][stm_icon_box icon_position=&#8221;left&#8221; icon_color=&#8221;custom&#8221; icon_fontawesome=&#8221;stm-icon stm-icon-comment&#8221; icon_size=&#8221;30px&#8221; icon_color_custom=&#8221;#044794&#8243; title=&#8221;Metodolog\u00eda activa y participativa&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column css=&#8221;.vc_custom_1542973901035{padding-left: 50px !important;background-color: #ffffff !important;}&#8221;][stm_icon_box icon_position=&#8221;left&#8221; icon_color=&#8221;custom&#8221; icon_fontawesome=&#8221;stm-icon stm-icon-user&#8221; icon_size=&#8221;30px&#8221; icon_color_custom=&#8221;#044794&#8243; title=&#8221;Rol Playing&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column css=&#8221;.vc_custom_1542973901035{padding-left: 50px !important;background-color: #ffffff !important;}&#8221;][stm_icon_box icon_position=&#8221;left&#8221; icon_color=&#8221;custom&#8221; icon_fontawesome=&#8221;stm-icon stm-icon-search2&#8243; icon_size=&#8221;30px&#8221; icon_color_custom=&#8221;#044794&#8243; title=&#8221;Seguimiento mediante tutor\u00edas (individuales y colectivas)&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column css=&#8221;.vc_custom_1542973901035{padding-left: 50px !important;background-color: #ffffff !important;}&#8221;][stm_icon_box icon_position=&#8221;left&#8221; icon_color=&#8221;custom&#8221; icon_fontawesome=&#8221;stm-icon stm-icon-tag_flag&#8221; icon_size=&#8221;30px&#8221; icon_color_custom=&#8221;#044794&#8243; title=&#8221; Casos pr\u00e1cticos (m\u00e9todo Harvard)&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column css=&#8221;.vc_custom_1542973901035{padding-left: 50px !important;background-color: #ffffff !important;}&#8221;][stm_icon_box icon_position=&#8221;left&#8221; icon_color=&#8221;custom&#8221; icon_fontawesome=&#8221;fa fa-address-card-o&#8221; icon_size=&#8221;30px&#8221; icon_color_custom=&#8221;#044794&#8243; title=&#8221;Visitas a empresas&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column css=&#8221;.vc_custom_1542973901035{padding-left: 50px !important;background-color: #ffffff !important;}&#8221;][stm_icon_box icon_position=&#8221;left&#8221; icon_color=&#8221;custom&#8221; icon_fontawesome=&#8221;stm-icon stm-icon-window&#8221; icon_size=&#8221;30px&#8221; icon_color_custom=&#8221;#044794&#8243; title=&#8221;Debates y conferencias presenciales y online&#8221;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column css=&#8221;.vc_custom_1542973901035{padding-left: 50px !important;background-color: #ffffff !important;}&#8221;][stm_icon_box icon_position=&#8221;left&#8221; icon_color=&#8221;custom&#8221; icon_fontawesome=&#8221;stm-icon stm-icon-calendar&#8221; icon_size=&#8221;30px&#8221; icon_color_custom=&#8221;#044794&#8243; title=&#8221;Elaboraci\u00f3n de un proyecto final (tesina)&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1740057273695{background-color: #ffffff !important;}&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column][stm_title title_tag=&#8221;h4&#8243; title_color=&#8221;custom&#8221; title_font_size=&#8221;36px&#8221; title_line_height=&#8221;54px&#8221; title_color_custom=&#8221;#000000&#8243; title_margin_b=&#8221;21px&#8221; title_margin_t=&#8221;17px&#8221; title=&#8221;Competencias&#8221;][\/stm_title][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1582092672389{padding-bottom: 30px !important;}&#8221;]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul class=\"stm-list-3\" style=\"line-height: 20px; font-family: 'Work Sans', sans-serif; font-size: 14px;\">\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Capacidad para dise\u00f1ar, optimizar, implementar estrategias y t\u00e9cnicas de marketing y branding adaptadas a los diferentes perfiles de consumidores<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Dise\u00f1o de estrategias de Marketing digital, distribuci\u00f3n y fidelizaci\u00f3n <\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Utilizaci\u00f3n de las tecnolog\u00edas de la informaci\u00f3n<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Aprovechar las experiencias profesionales para mejorar las capacidades de aprendizaje<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Elaboraci\u00f3n de un plan de comercializaci\u00f3n \/ marketing<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Conocer los modelos de negocio retail e-commerce m\u00e1s indicados para diferentes sectores<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Capacidad para analizar las tendencias del consumidor<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Desarrollar habilidades para gestionar las fases del proceso de compra<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Capacidad para gestionar oportunidades de las nuevas formas de llegar al consumidor<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Aplicar metodolog\u00edas de an\u00e1lisis de la informaci\u00f3n<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Gestionar un plan de distribuci\u00f3n<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1582092660253{padding-bottom: 30px !important;}&#8221;]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul class=\"stm-list-3\" style=\"line-height: 20px; font-family: 'Work Sans', sans-serif; font-size: 14px;\">\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Construir un customer journey<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Detectar los touch points<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Capacidad de gestionar indicadores de satisfacci\u00f3n<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Dise\u00f1ar un plan de implementaci\u00f3n de merchandising en Punto de venta<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Desarrollar estrategias de venta cruzada<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Conocer las herramientas para analizar el comportamiento en el punto de venta<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Desarrollo de un plan de social media marketing<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Capacidad para mejorar y dirigir equipos de trabajo y proyectos<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Capacidad de an\u00e1lisis de la realidad de los procesos de cambio del entorno<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">Desarrollar una mentalidad anal\u00edtica y abierta al cambio<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221;][vc_column][stm_title title_tag=&#8221;h4&#8243; title_color=&#8221;custom&#8221; title_font_size=&#8221;36px&#8221; title_line_height=&#8221;54px&#8221; title_color_custom=&#8221;#000000&#8243; title_margin_b=&#8221;21px&#8221; title_margin_t=&#8221;17px&#8221; title=&#8221;Sistemas de evaluaci\u00f3n&#8221;][\/stm_title][vc_column_text css=&#8221;.vc_custom_1646314584398{padding-bottom: 30px !important;}&#8221;]<span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">El curso se basar\u00e1 en un 80% de asistencia a las horas programadas como requerimiento previo para poder ser evaluado con los siguientes criterios:<\/span><\/p>\n<ul>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">\u2022 El 70% de la nota final se obtendr\u00e1 de la participaci\u00f3n en los casos pr\u00e1cticos y la superaci\u00f3n de las pruebas correspondientes en cada uno de los M\u00f3dulos del Plan Docente.<\/span><\/li>\n<li><span style=\"display: block; letter-spacing: -0.20px; line-height: 26px; font-family: 'Work Sans', sans-serif; font-size: 15px;\">\u2022 El 30% restante de la calificaci\u00f3n del Trabajo de Final de M\u00e1ster.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][stm_title title_tag=&#8221;div&#8221; title_color=&#8221;custom&#8221; page_title_enable=&#8221;true&#8221; title_font_size=&#8221;36px&#8221; title_line_height=&#8221;54px&#8221; title_color_custom=&#8221;#000000&#8243; title_margin_b=&#8221;21px&#8221; title_margin_t=&#8221;17px&#8221; title=&#8221;Metodolog\u00eda&#8221;][\/stm_title][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]El M\u00e1ster en Direcci\u00f3n del Customer Experience, Retail y E-commerce de la Universitat de Barcelona ofrece una metodolog\u00eda exclusiva orientada a la participaci\u00f3n de los alumnos. El m\u00e1ster busca cumplir con las expectativas de los estudiantes mediante ejercicios pr\u00e1cticos, visitas a empresas, debates internos y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2914","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ub.edu\/mastercustomerexperience\/wp-json\/wp\/v2\/pages\/2914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ub.edu\/mastercustomerexperience\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ub.edu\/mastercustomerexperience\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/mastercustomerexperience\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/mastercustomerexperience\/wp-json\/wp\/v2\/comments?post=2914"}],"version-history":[{"count":7,"href":"https:\/\/www.ub.edu\/mastercustomerexperience\/wp-json\/wp\/v2\/pages\/2914\/revisions"}],"predecessor-version":[{"id":4728,"href":"https:\/\/www.ub.edu\/mastercustomerexperience\/wp-json\/wp\/v2\/pages\/2914\/revisions\/4728"}],"wp:attachment":[{"href":"https:\/\/www.ub.edu\/mastercustomerexperience\/wp-json\/wp\/v2\/media?parent=2914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}