{"id":506,"date":"2016-08-18T12:52:11","date_gmt":"2016-08-18T09:52:11","guid":{"rendered":"http:\/\/smartyschool.stylemixthemes.com\/?page_id=506"},"modified":"2025-02-17T11:39:04","modified_gmt":"2025-02-17T10:39:04","slug":"acerca","status":"publish","type":"page","link":"https:\/\/www.ub.edu\/mastercustomerexperience\/acerca\/","title":{"rendered":"Acerca del m\u00e1ster"},"content":{"rendered":"<p>[vc_row][vc_column][stm_title title_tag=&#8221;div&#8221; title_color=&#8221;custom&#8221; page_title_enable=&#8221;true&#8221; title_font_size=&#8221;36px&#8221; title_line_height=&#8221;54px&#8221; title_color_custom=&#8221;#000000&#8243; title_margin_b=&#8221;21px&#8221; title_margin_t=&#8221;17px&#8221; title=&#8221;Acerca del m\u00e1ster&#8221;][\/stm_title][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1582090410198{margin-bottom: 29px !important;}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"line-height: 36px; font-size: 20px; color: #000000;\">Acerca del m\u00e1ster<\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<span style=\"font-family: 'Work Sans', sans-serif; font-size: 15px; line-height: 30px;\">El m\u00e1ster en Direcci\u00f3n del Customer Experience, Retail y E-commerce es un m\u00e1ster \u00fanico que combina Retail, E-commerce y la experiencia del consumidor impartido en la Facultad de Econom\u00eda y Empresa de la Universidad de Barcelona.<\/span><\/p>\n<p><span style=\"font-family: 'Work Sans', sans-serif; font-size: 15px; line-height: 30px;\">Integra los requerimientos de las principales organizaciones del sector como AECOC, Comertia, AMEC, Ikea, CaixaBank, Amazon, Wallapop, Areas, Glovo, Desigual o Maserati, en cuanto a necesidades detectadas en el sector a nivel general y en las empresas, a nivel particular.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner][stm_single_image img_alignment=&#8221;center&#8221; img_responsive_enable=&#8221;true&#8221; img_id=&#8221;2471&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1550176651201{padding-right: 40px !important;padding-left: 40px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_single_image image=&#8221;3807&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1550170643645{background-color: #ffffff !important;}&#8221;][vc_column][vc_empty_space height=&#8221;12px&#8221;][stm_title title_tag=&#8221;div&#8221; title_color=&#8221;custom&#8221; title=&#8221;Objetivos espec\u00edficos&#8221; title_color_custom=&#8221;#000000&#8243; title_font_size=&#8221;30px&#8221; title_line_height=&#8221;42px&#8221; title_margin_b=&#8221;26px&#8221;][\/stm_title][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<ul class=\"stm-list-3\" style=\"line-height: 20px; font-family: 'Work Sans', sans-serif; font-size: 14px;\">\n<li>Planificar, dise\u00f1ar, crear, desarrollar y gestionar un plan estrat\u00e9gico de marketing orientado a la gesti\u00f3n de la experiencia del usuario.<\/li>\n<li>Desarrollar conocimiento y gesti\u00f3n en el \u00e1rea relacionada con el comercio electr\u00f3nico, retail y la experiencia de consumo. Tres aspectos clave para lograr el \u00e9xito empresarial.<\/li>\n<li>Dominar todas las \u00e1reas de la cadena de valor que influyen en la toma de decisiones relacionadas con el comercio electr\u00f3nico y el comercio minorista.<\/li>\n<li>Dominar las t\u00e9cnicas para conocer al consumidor y el proceso de compra\/consumo.<\/li>\n<li>Aprender a construir un plan estrat\u00e9gico desde el punto de vista de las tres \u00e1reas de inter\u00e9s: comercio electr\u00f3nico, retail y experiencia del cliente.<\/li>\n<li>Trabajar el Customer Journey para conocer y persuadir al Buyer Persona.<\/li>\n<li>Profundizar en la gesti\u00f3n del punto de venta.<\/li>\n<li>Determinar las estrategias de marketing dirigidas a canales de distribuci\u00f3n y el equipo comercial.<\/li>\n<li>Conocer las t\u00e9cnicas de estudio del comportamiento del consumidor como el neuromarketing.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1550170648345{background-color: #ffffff !important;}&#8221;][vc_column][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1559553408202{background-color: #00b28e !important;}&#8221;][vc_column css=&#8221;.vc_custom_1472794437098{padding-top: 0px !important;}&#8221;][stm_call_to_action title=&#8221;\u00a1Matr\u00edcula abierta!&#8221; btn_link=&#8221;url:https%3A%2F%2Fwww.ub.edu%2Fmastercustomerexperience%2Fcontacto%2F|||&#8221; btn_link_text=&#8221;\u00a1Inf\u00f3rmate ahora!&#8221; img_id=&#8221;2397&#8243; img_size=&#8221;60&#215;60&#8243; css=&#8221;.vc_custom_1559553479582{background-color: #00b28e !important;}&#8221;]Pide informaci\u00f3n sin compromiso[\/stm_call_to_action][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1473418293819{padding-top: 35px !important;padding-bottom: 25px !important;background-color: #e3e7ea !important;}&#8221;][vc_column][stm_title title_tag=&#8221;div&#8221; title_color=&#8221;custom&#8221; title=&#8221;Salidas profesionales&#8221; title_color_custom=&#8221;#000000&#8243; title_font_size=&#8221;30px&#8221; title_line_height=&#8221;42px&#8221; title_margin_b=&#8221;26px&#8221;][\/stm_title][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1538492847717{margin-bottom: 30px !important;padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #ffffff !important;}&#8221;][vc_column_text]<\/p>\n<ul class=\"stm-list-3\" style=\"line-height: 20px; font-family: 'Work Sans', sans-serif; font-size: 14px;\">\n<li>Brand Manager<\/li>\n<li>Director de experiencia de cliente<\/li>\n<li>Trade Marketing<\/li>\n<li>CDO (Chief Data Officer)<\/li>\n<li>Departamento Retail<\/li>\n<li>Organizacio\u0301n de eventos<\/li>\n<li>Investigacio\u0301n de Mercados<\/li>\n<li>Desarrollo en Neuromarketing<\/li>\n<li>Director de E-Commerce<\/li>\n<li>Digital Product Manager<\/li>\n<li>Digital Project Manager<\/li>\n<li>Digital Traffic Manager<\/li>\n<li>Lead Marketing Specialist<\/li>\n<li>Gestor en Comunicaci\u00f3n Digital<\/li>\n<li>Marketing Specialist<\/li>\n<li>Responsable de Internet y Comercio electr\u00f3nico<\/li>\n<li>Responsable de SEO<\/li>\n<li>Responsable de SEM<\/li>\n<li>Responsable de e-Business<\/li>\n<li>Responsable de la Estrategia Digital<\/li>\n<li>Responsable de market inteligence<\/li>\n<li>Responsable de business inteligence<\/li>\n<li>Especialista en E-Commerce<\/li>\n<li>Customer Relationship Manager<\/li>\n<li>Community Manager &amp; Online Reputation Manager<\/li>\n<li>Profesional de agencias de Marketing Digital<\/li>\n<li>Consultor de Proyectos de E-Commerce y Estrategia Digital<\/li>\n<li>Emprendedor de iniciativas de econom\u00eda digital<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1538492926282{margin-bottom: 30px !important;padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #ffffff !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][stm_title title_tag=&#8221;div&#8221; title_color=&#8221;custom&#8221; page_title_enable=&#8221;true&#8221; title_font_size=&#8221;36px&#8221; title_line_height=&#8221;54px&#8221; title_color_custom=&#8221;#000000&#8243; title_margin_b=&#8221;21px&#8221; title_margin_t=&#8221;17px&#8221; title=&#8221;Acerca del m\u00e1ster&#8221;][\/stm_title][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1582090410198{margin-bottom: 29px !important;}&#8221;] Acerca del m\u00e1ster [\/vc_column_text][vc_column_text]El m\u00e1ster en Direcci\u00f3n del Customer Experience, Retail y E-commerce es un m\u00e1ster \u00fanico que combina Retail, E-commerce y la experiencia del consumidor impartido en la Facultad de Econom\u00eda y Empresa de la Universidad de Barcelona. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-506","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ub.edu\/mastercustomerexperience\/wp-json\/wp\/v2\/pages\/506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ub.edu\/mastercustomerexperience\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ub.edu\/mastercustomerexperience\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/mastercustomerexperience\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ub.edu\/mastercustomerexperience\/wp-json\/wp\/v2\/comments?post=506"}],"version-history":[{"count":5,"href":"https:\/\/www.ub.edu\/mastercustomerexperience\/wp-json\/wp\/v2\/pages\/506\/revisions"}],"predecessor-version":[{"id":4712,"href":"https:\/\/www.ub.edu\/mastercustomerexperience\/wp-json\/wp\/v2\/pages\/506\/revisions\/4712"}],"wp:attachment":[{"href":"https:\/\/www.ub.edu\/mastercustomerexperience\/wp-json\/wp\/v2\/media?parent=506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}