{"id":3119,"date":"2022-03-01T10:19:00","date_gmt":"2022-03-01T09:19:00","guid":{"rendered":"http:\/\/www.ub.edu\/mastergeed\/?p=3119"},"modified":"2022-02-27T18:20:04","modified_gmt":"2022-02-27T17:20:04","slug":"e-sports","status":"publish","type":"post","link":"https:\/\/www.ub.edu\/mastergeed\/e-sports\/","title":{"rendered":"Reflexi\u00f3 sobre el futur en els h\u00e0bits esportius: els e-sports i la digitalitzaci\u00f3"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3119\" class=\"elementor elementor-3119\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8489a33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8489a33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f55619\" data-id=\"0f55619\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c345fea elementor-widget elementor-widget-heading\" data-id=\"c345fea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Els canvis de digitalitzaci\u00f3: e-sports<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d7449 elementor-widget elementor-widget-text-editor\" data-id=\"59d7449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Els e-sports mereixen una reflexi\u00f3. Estan anticipant tend\u00e8ncies de futur?<br \/><br \/>El mercat de l&#8217;esport evoluciona, igual que evoluciona la societat, adaptant les noves formes de comunicaci\u00f3, les noves oportunitats per a l&#8217;oci, els nous reptes de la tecnologia, etc. Sobretot, despr\u00e9s de la pand\u00e8mia hem apr\u00e8s que no \u00e9s necessari assistir a tantes reunions presencials, que hi ha altres manera de comprar, que les relacions de comunicaci\u00f3 poden seguir patrons de format digital que fins ara estaven iniciant-se\u2026<br \/><br \/>En el m\u00f3n de l&#8217;esport, tant espectacle com en la pr\u00e0ctica del fitness, la presencialitat i la possibilitat de viure les experi\u00e8ncies s\u00f3n valors importants. No obstant aix\u00f2 no estem exempts de les tend\u00e8ncies generals que s&#8217;estenen en la societat. Comencen a apar\u00e8ixer, promogudes per empreses l\u00edders en tecnologia, aplicacions de \u201chome fitness\u201d, instruments de ludificaci\u00f3 en l&#8217;esport, apps de practica esportiva, entrenadors digitals -molt incipients encara- en realitat augmentada,\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-010de8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"010de8a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55fda36\" data-id=\"55fda36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01e5cb5 elementor-widget elementor-widget-heading\" data-id=\"01e5cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Con\u00e8ixer el fenomen dels e-sports\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a65c47 elementor-widget elementor-widget-text-editor\" data-id=\"0a65c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Des de fa uns anys, tamb\u00e9, aquesta creixent amb for\u00e7a un fenomen: els esports electr\u00f2nics o \u201ce-sports\u201d. Creiem que val la pena con\u00e8ixer en qu\u00e8 consisteixen, el seu potencial entre el p\u00fablic jove i l&#8217;estructura d&#8217;aquest \u201cnou negoci\u201d.\u00a0<\/p><p>L&#8217;any 2020 els e-sports tenien 443 milions de seguidors. \u00c9s un volum important, que val la pena considerar. La pregunta \u00e9s: est\u00e0 relacionat amb l&#8217;esport, o \u00e9s nom\u00e9s una variant dels jocs d&#8217;ordinador? Iniciem el debat en 2019 en un <a href=\"http:\/\/www.ub.edu\/mastergeed\/debat-shan-de-considerar-els-e-sports-com-una-disciplina-mes-de-lesport\/\">primer post<\/a>. \u00a0<\/p><p>Amb la intenci\u00f3 de con\u00e8ixer una mica m\u00e9s aquest fenomen, hem publicat un nou episodi en els podcast del M\u00e0ster. Parlem sobre els e-sportsamb Oscar Vilanova, antic alumne del m\u00e0ster (promoci\u00f3 2016). Oscar ha estat director del festival \u201c<a href=\"https:\/\/www.ifema.es\/gamergy\">Gamergy<\/a>\u201d, owner d&#8217;activaci\u00f3 i productor de marques.<\/p><p>Com s&#8217;integra l&#8217;esport \u201ctradicional\u201d amb els esports electr\u00f2nics? Quines condicions els permeten complementar-se? Els nous formats estan anticipant canvis en la participaci\u00f3 o en la manera de viure els esdeveniments esportius? S\u00f3n l&#8217;eix de l&#8217;entrevista que recull aquest episodi, que us recomanem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c193d09 elementor-widget elementor-widget-html\" data-id=\"c193d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"buzzsprout-player-10109647\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/634357\/10109647-el-reto-de-los-e-sport.js?container_id=buzzsprout-player-10109647&player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-334b4b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"334b4b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-20addfe\" data-id=\"20addfe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bbb3a7 elementor-widget elementor-widget-heading\" data-id=\"3bbb3a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mercat potencial i complements per a l'esport i els esdeveniments\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ded72fe\" data-id=\"ded72fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6c88bf elementor-widget elementor-widget-image\" data-id=\"c6c88bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"3143\" data-permalink=\"https:\/\/www.ub.edu\/mastergeed\/e-sports\/florian-olivo-mf23rf8xary-unsplash\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2022\/02\/florian-olivo-Mf23RF8xArY-unsplash.jpg?fit=1080%2C720&amp;ssl=1\" data-orig-size=\"1080,720\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"florian-olivo-Mf23RF8xArY-unsplash\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2022\/02\/florian-olivo-Mf23RF8xArY-unsplash.jpg?fit=750%2C500&amp;ssl=1\" width=\"750\" height=\"500\" src=\"https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2022\/02\/florian-olivo-Mf23RF8xArY-unsplash.jpg?fit=750%2C500&amp;ssl=1\" class=\"attachment-large size-large wp-image-3143\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2022\/02\/florian-olivo-Mf23RF8xArY-unsplash.jpg?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2022\/02\/florian-olivo-Mf23RF8xArY-unsplash.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2022\/02\/florian-olivo-Mf23RF8xArY-unsplash.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2022\/02\/florian-olivo-Mf23RF8xArY-unsplash.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" data-attachment-id=\"3143\" data-permalink=\"https:\/\/www.ub.edu\/mastergeed\/e-sports\/florian-olivo-mf23rf8xary-unsplash\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2022\/02\/florian-olivo-Mf23RF8xArY-unsplash.jpg?fit=1080%2C720&amp;ssl=1\" data-orig-size=\"1080,720\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"florian-olivo-Mf23RF8xArY-unsplash\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2022\/02\/florian-olivo-Mf23RF8xArY-unsplash.jpg?fit=750%2C500&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b494a2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b494a2b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5633b7\" data-id=\"b5633b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cda0e6 elementor-widget elementor-widget-text-editor\" data-id=\"7cda0e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ja hem apuntat que el volum de seguidors dels e-sports \u00e9s important. Mes de 400 milions de persones, un volum similar a les persones que segueixen de l&#8217;esport del Golf. Aix\u00f2 s\u00ed, molt lluny dels 4.000 milions de seguidors del futbol. Per\u00f2 alhora, els e-shorts poden ser un complement interessant per als fans de l&#8217;esport rei.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4a222 elementor-widget elementor-widget-text-editor\" data-id=\"4b4a222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esperem que aquestes l\u00ednies, junt \u00a0al podcast que presentem, ajudin a iniciar una reflexi\u00f3 sobre el futur que pot venir. La intenci\u00f3 \u00e9s ajudar a pensar en estrat\u00e8gies per a \u00a0incorporar la tecnologia en les nostres estrat\u00e8gies de desenvolupament empresarial.\u00a0<\/p><p>Reptes que val la pena analitzar, i pensar com anticipar-se en un mercat que canviar\u00e0, a un ritme semblant al qual el fan els diversos segments que componen la societat en cada pa\u00eds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Els canvis de digitalitzaci\u00f3: e-sports Els e-sports mereixen una reflexi\u00f3. Estan anticipant tend\u00e8ncies de futur? El mercat de l&#8217;esport evoluciona, &hellip; <\/p>\n","protected":false},"author":1,"featured_media":3125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-3119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informes-i-articles","latest_post"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2022\/02\/josh-berendes-t6e0ntPJ1RE-unsplash.jpg?fit=1080%2C607&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9MnWz-Oj","jetpack-related-posts":[{"id":2887,"url":"https:\/\/www.ub.edu\/mastergeed\/nous-reptes-den-la-direccio-dempreses-de-lesport\/","url_meta":{"origin":3119,"position":0},"title":"Nous reptes d&#8217;en la direcci\u00f3 d&#8217;empreses de l&#8217;esport","author":"xtriado","date":"1st novembre 2021","format":false,"excerpt":"Nova temporada de podcast sobre els nous reptes de direcci\u00f3 Iniciem la tercera temporada dels podcast del m\u00e0ster. Enguany tractarem els reptes actuals als quals ens enfrontem avui. En el primer episodi tractem el repte de recuperar, i augmentar, els clients satisfets. \u00c9s especialment rellevant despr\u00e9s de la Pand\u00e8mia. Hem\u2026","rel":"","context":"A &quot;Not\u00edcies&quot;","block_context":{"text":"Not\u00edcies","link":"https:\/\/www.ub.edu\/mastergeed\/category\/news\/"},"img":{"alt_text":"Nous reptes","src":"https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2021\/11\/luke-van-zyl-Dq0N1y0YHC8-unsplash.jpg?fit=1080%2C720&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2021\/11\/luke-van-zyl-Dq0N1y0YHC8-unsplash.jpg?fit=1080%2C720&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2021\/11\/luke-van-zyl-Dq0N1y0YHC8-unsplash.jpg?fit=1080%2C720&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2021\/11\/luke-van-zyl-Dq0N1y0YHC8-unsplash.jpg?fit=1080%2C720&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2021\/11\/luke-van-zyl-Dq0N1y0YHC8-unsplash.jpg?fit=1080%2C720&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1580,"url":"https:\/\/www.ub.edu\/mastergeed\/debat-shan-de-considerar-els-e-sports-com-una-disciplina-mes-de-lesport\/","url_meta":{"origin":3119,"position":1},"title":"Debat: S&#8217;han de considerar els e-Sports com una disciplina m\u00e9s de l\u2019esport?","author":"Amal Elasri","date":"24th febrer 2019","format":false,"excerpt":"Dra. Amal Elasri. Professora del Master i professora lectora UOC. L\u2019any 2017 la revista acad\u00e8mica\u00a0Sport Management Reviewva publicar un article en el que els mateixos editors de la revista responien a la pregunta de per qu\u00e8 els e-sports han de considerar-se com una disciplina m\u00e9s de l\u2019esport i, en conseq\u00fc\u00e8ncia,\u2026","rel":"","context":"A &quot;Informes i articles&quot;","block_context":{"text":"Informes i articles","link":"https:\/\/www.ub.edu\/mastergeed\/category\/informes-i-articles\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2019\/01\/teemu-paananen-376238-unsplash.jpg?fit=1080%2C771&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2019\/01\/teemu-paananen-376238-unsplash.jpg?fit=1080%2C771&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2019\/01\/teemu-paananen-376238-unsplash.jpg?fit=1080%2C771&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2019\/01\/teemu-paananen-376238-unsplash.jpg?fit=1080%2C771&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ub.edu\/mastergeed\/wp-content\/uploads\/2019\/01\/teemu-paananen-376238-unsplash.jpg?fit=1080%2C771&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2137,"url":"https:\/\/www.ub.edu\/mastergeed\/organitzar-un-esdeveniment-esportiu-amb-exit\/","url_meta":{"origin":3119,"position":2},"title":"Organitzar un esdeveniment esportiu amb \u00e8xit","author":"xtriado","date":"1st mar\u00e7 2020","format":false,"excerpt":"Nou podcast d'un esdeveniment esportiu, amb el cas de la primera edici\u00f3 de les Davis Cup Finals Aquesta setmana compartim amb vosaltres una breu noticia sobre l'organitzaci\u00f3 d'events esportius. Es un tema d'actualitat i de gran inter\u00e8s per a moltes persones en el sector. 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